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In heavyweight move for cannabis, Weedmaps sponsors Mike Tyson’s return to the ring
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Biggest 420 ever: with America stuck at home, cannabis demand is at an all-time high
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Check out how Weedmaps is leading the industry with the latest in social equity, virtual events, and more.
The event, presented by Triller, puts the cannabis brand on a global stage as pro sports warm to the category.
‘Uprooted’ explores how excessive regulation, escalating taxes, flawed social equity programs and NIMBYism have stymied the promise of legal cannabis.
Weedmaps to convene experts to help accelerate. Social equity promise.
Industry leader shares plans to further restrict platform functionality to operators with current licenses. Continues to advocate for increased licensing across local jurisdictions.
Social equity applicants to receive product and business support; Changes on site will promote licensed businesses and restrict unlicensed business advertising.
"Higher Together: Sessions from Home” live streamed event will include exclusive performances, DJ sets, comedic stand-up, and artist interviews to celebrate 4:20 across four U.S. continental time zones.
Powering a transparent and inclusive global cannabis economy through safe, equitable, and sustainable public policy.
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September 02, 2020
10:00 AM Eastern Daylight Time
‘Uprooted’ explores how excessive regulation, escalating taxes, flawed social equity programs and NIMBYism have stymied the promise of legal cannabis
IRVINE, Calif.--(BUSINESS WIRE)--California-based Weedmaps, the leading technology and software infrastructure provider to the cannabis industry, has produced a three-part docuseries titled Uprooted that explores that question. It premieres today on weedmaps.com/uprooted.
Governors across the country have deemed dispensaries essential during the COVID-19 pandemic. Once proudly and loudly anti-pot, many mayors and city councils in California are now considering the public good that comes from cannabis tax revenues, especially as they scramble to cover budget shortfalls from the pandemic-devastated economies. And with the election on the horizon, voters in several states will head to the polls where medicinal and adult-use cannabis is on the ballot, potentially legalizing in their jurisdictions what the federal government still lists as illegal and considers as dangerous as heroin, LSD and Ecstasy.
Cannabis legalization is at an inflection point. As states serve as innovation hubs of legal implementation, California, the proverbial cannabis capital of the world, is the super laboratory, but has their great experiment been a success?
That story is told by those Californians still fighting the unanticipated and unintended consequences of Proposition 64 – the 2016 ballot initiative that legalized adult-use cannabis. Sewing together interviews from experts, as well as the extraordinary leaders and change-makers of the industry, Uprooted details the complex history of legal cannabis in California. But more than that, it reveals the barriers to entry still faced by entrepreneurs of color, many of whom built the industry before it legalized, and were incarcerated as a result. The series also sheds light on the unanticipated roadblocks that continue to stifle medical access, hinder legitimacy and fair competition within the industry, and thwart the realization of much-needed tax revenue. Patients, entrepreneurs, veterans, workers, advocates and consumers share the personal and financial heartache inflicted on them by a law that was intended to help them. And still, their belief in the industry and in themselves is unwavering, and they offer practical, sensible solutions to move the industry forward.
“Today, more than 70% of California municipalities prohibit cannabis business, and the people who should be first in line for business opportunities in this industry are too often told to wait somewhere else. That’s not what legalization should look like,” stated Juanjo Feijoo, Chief Marketing Officer at Weedmaps. “Our goal with this film project is to put a human face on the industry and on its history, and remind everyone that policy issues directly impact the lives and livelihoods of thousands of people.”
Uprooted features interviews with experts, advocates and licensed shop owners, including John Entwistle, Jr., Author and Political Activist; Joe Airone, Sweetleaf Joe Founder & Director at Sweetleaf Collection; and Alphonso "Tucky" Blunt Jr., Owner, Blunts and Moore. The docuseries is presented in three separate episodes:
Episode ONE: “California's Complicated”
California was the first state to legalize medical marijuana in 1996 and has been globally recognized for having some of the best cannabis on the market. So few Californians were prepared for the unintended consequences that resulted from the passage of 2016’s Proposition 64. From people who were there at the beginning, to those fighting for access today, Episode ONE looks at the impact of change, reveals lessons learned along the way and explores the path that lies ahead.
Episode TWO: “Patients Left Behind”
Proposition 64 “decompassionized” cannabis in California. Cultivators and collectives were no longer allowed to “gift” cannabis to patients. Inadequate licensing along the supply chain left patients with limited options and inconsistent supply, while retail prices skyrocketed. But advocates fought back and the Dennis Perone and Brownie Mary Act was signed into law in 2020. This legislation provides a pathway for compassionate cannabis to once again enter the legal marketplace.
Episode THREE: “Inadequate and Inequitable”
Those with the most to lose in an overtaxed and over-regulated cannabis marketplace are disadvantaged communities negatively impacted by the failed War on Drugs. The great promise of legalization is social equity. Everybody talks about how important it is, but it never seems to be high on anyone’s “to do” list. The community is demanding accountability and action. In addition, lawmakers and regulators are working to create a more functional framework for cannabis in their communities. Prohibition persists and the fight for legalization in California is not yet won.
All three episodes can be viewed free of charge on weedmaps.com/uprooted
beginning Wednesday, September 2.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Travis Rexroad, Weedmaps
September 02, 2020
10:00 AM Eastern Daylight Time
‘Uprooted’ explores how excessive regulation, escalating taxes, flawed social equity programs and NIMBYism have stymied the promise of legal cannabis
IRVINE, Calif.--(BUSINESS WIRE)--California-based Weedmaps, the leading technology and software infrastructure provider to the cannabis industry, has produced a three-part docuseries titled Uprooted that explores that question. It premieres today on weedmaps.com/uprooted.
Governors across the country have deemed dispensaries essential during the COVID-19 pandemic. Once proudly and loudly anti-pot, many mayors and city councils in California are now considering the public good that comes from cannabis tax revenues, especially as they scramble to cover budget shortfalls from the pandemic-devastated economies. And with the election on the horizon, voters in several states will head to the polls where medicinal and adult-use cannabis is on the ballot, potentially legalizing in their jurisdictions what the federal government still lists as illegal and considers as dangerous as heroin, LSD and Ecstasy.
Cannabis legalization is at an inflection point. As states serve as innovation hubs of legal implementation, California, the proverbial cannabis capital of the world, is the super laboratory, but has their great experiment been a success?
That story is told by those Californians still fighting the unanticipated and unintended consequences of Proposition 64 – the 2016 ballot initiative that legalized adult-use cannabis. Sewing together interviews from experts, as well as the extraordinary leaders and change-makers of the industry, Uprooted details the complex history of legal cannabis in California. But more than that, it reveals the barriers to entry still faced by entrepreneurs of color, many of whom built the industry before it legalized, and were incarcerated as a result. The series also sheds light on the unanticipated roadblocks that continue to stifle medical access, hinder legitimacy and fair competition within the industry, and thwart the realization of much-needed tax revenue. Patients, entrepreneurs, veterans, workers, advocates and consumers share the personal and financial heartache inflicted on them by a law that was intended to help them. And still, their belief in the industry and in themselves is unwavering, and they offer practical, sensible solutions to move the industry forward.
“Today, more than 70% of California municipalities prohibit cannabis business, and the people who should be first in line for business opportunities in this industry are too often told to wait somewhere else. That’s not what legalization should look like,” stated Juanjo Feijoo, Chief Marketing Officer at Weedmaps. “Our goal with this film project is to put a human face on the industry and on its history, and remind everyone that policy issues directly impact the lives and livelihoods of thousands of people.”
Uprooted features interviews with experts, advocates and licensed shop owners, including John Entwistle, Jr., Author and Political Activist; Joe Airone, Sweetleaf Joe Founder & Director at Sweetleaf Collection; and Alphonso "Tucky" Blunt Jr., Owner, Blunts and Moore. The docuseries is presented in three separate episodes:
Episode ONE: “California's Complicated”
California was the first state to legalize medical marijuana in 1996 and has been globally recognized for having some of the best cannabis on the market. So few Californians were prepared for the unintended consequences that resulted from the passage of 2016’s Proposition 64. From people who were there at the beginning, to those fighting for access today, Episode ONE looks at the impact of change, reveals lessons learned along the way and explores the path that lies ahead.
Episode TWO: “Patients Left Behind”
Proposition 64 “decompassionized” cannabis in California. Cultivators and collectives were no longer allowed to “gift” cannabis to patients. Inadequate licensing along the supply chain left patients with limited options and inconsistent supply, while retail prices skyrocketed. But advocates fought back and the Dennis Perone and Brownie Mary Act was signed into law in 2020. This legislation provides a pathway for compassionate cannabis to once again enter the legal marketplace.
Episode THREE: “Inadequate and Inequitable”
Those with the most to lose in an overtaxed and over-regulated cannabis marketplace are disadvantaged communities negatively impacted by the failed War on Drugs. The great promise of legalization is social equity. Everybody talks about how important it is, but it never seems to be high on anyone’s “to do” list. The community is demanding accountability and action. In addition, lawmakers and regulators are working to create a more functional framework for cannabis in their communities. Prohibition persists and the fight for legalization in California is not yet won.
All three episodes can be viewed free of charge on weedmaps.com/uprooted
beginning Wednesday, September 2.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Travis Rexroad, Weedmaps
November 24, 2020
The event, presented by Triller, puts the cannabis brand on a global stage as pro sports warm to the category. Triller, a video app, and cannabis service Weedmaps are sponsoring the fight.
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson's return to the ring on Saturday, breaking ground for the cannabis industry in the high-stakes world of pro-level sports.
The fight between Tyson and Roy Jones Jr., technically billed as an eight-round exhibition, fits the Weedmaps strategy of "getting our brand out there in places where cannabis hasn't been before," according to CMO Juanjo Feijoo.
The 4-hour live event, which features undercard fights as well as performances by Lil Wayne, DaBaby, Wiz Khalifa, YG and other hip-hop artists, is also a high-profile coming-out of sorts for presenter Triller, an app better known for music than sports. The social platform, trying to go toe-to-toe with TikTok in the U.S., will present the event on TysonOnTriller.com and make it available via cable and satellite pay-per-view outlets.
For Weedmaps, the partnership means more than putting its logo on the mat. The brand has created an original piece of content, narrated by Nas and celebrating cannabis pioneers, that will air during the event. There will also be custom on-screen graphics, on-air call-outs from announcers, messaging on giant LED screens at the venue (a fan-free Staples Center in Los Angeles) and swag in locker rooms and other backstage areas.
There's pent-up demand for an "Iron Mike" battle the sometimes-controversial boxer was the youngest world champ with a 37-0 career but hasn't fought publicly for 15 years and Weedmaps expects to glean considerable media value as a result of its on-site activations.
"It goes beyond a pay-per-view or live-streamed event for us, Feijoo said. "It'll make news around the world, and we're excited about those impressions."
He said the deal, which has been in the works for months, will aim to "set a path for other cannabis brands," that want to partner with high-profile sports.
"It's all about normalization of cannabis," he said. "As we saw from the recent election, society at large has become a lot more comfortable with the industry."
Weedmaps, a tech player that connects consumers to cannabis brands and retailers, has an existing relationship with Tyson, having sponsored his 'Hotboxin' with Mike Tyson" podcast and featured his Tyson Ranch cannabis brand on its site.
Tyson, a ganjapreneur and weed advocate whose plans in the space include a luxury destination resort near Palm Springs, was also part of Weedmaps' 4/20 virtual event last spring. (Tyson Ranch, along with DraftKings and WorldStarHipHop, are also fight night sponsors, with Mario Lopez hosting the lineup).
Weedmaps plans to use the newly-forged partnership as a springboard for more marketing programs with Triller, which paid north of $50 million for rights to the Tyson fight, according to CNBC.
Cannabis, though recently legalized by overwhelming majorities in five new states during election 2020, has yet to earn a place as a go-to partner of professional sports. (The NFL and CBS rejected a potential Super Bowl spot from weed giant Acreage Holdings last year, and THC-centric products, still federally illegal, are not allowed to advertise through many traditional media outlets).
There are a few precedents between cannabis and sports, though, withWeepmaps having sponsored X Games athletes in the past, and cannabis' Little sister, CBD, cracking into Nascar racing last year via infused beverage Defy and tinctures and topicals maker Craft 1861. Both brands sponsored racing teams during the
well-watched Indy 500.
Researchers at Oasis Intelligence said the impact of the Weedmaps deal "will open up more opportunities for mainstream press and advertising placements," noting that several pro leagues have softened their formerly harsh anti-weed stances. MLB led the way, dropping cannabis from its banned-substance list in 2019, and the NFL recently amended its labor agreement to stop suspension of players who test positive for cannabis. In its experimental "bubble season," the NBA said in June that it would no longer test players for cannabis use.
T.L. Stanley, Adweek
November 24, 2020
The event, presented by Triller, puts the cannabis brand on a global stage as pro sports warm to the category. Triller, a video app, and cannabis service Weedmaps are sponsoring the fight.
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson's return to the ring on Saturday, breaking ground for the cannabis industry in the high-stakes world of pro-level sports.
The fight between Tyson and Roy Jones Jr., technically billed as an eight-round exhibition, fits the Weedmaps strategy of "getting our brand out there in places where cannabis hasn't been before," according to CMO Juanjo Feijoo.
The 4-hour live event, which features undercard fights as well as performances by Lil Wayne, DaBaby, Wiz Khalifa, YG and other hip-hop artists, is also a high-profile coming-out of sorts for presenter Triller, an app better known for music than sports. The social platform, trying to go toe-to-toe with TikTok in the U.S., will present the event on TysonOnTriller.com and make it available via cable and satellite pay-per-view outlets.
For Weedmaps, the partnership means more than putting its logo on the mat. The brand has created an original piece of content, narrated by Nas and celebrating cannabis pioneers, that will air during the event. There will also be custom on-screen graphics, on-air call-outs from announcers, messaging on giant LED screens at the venue (a fan-free Staples Center in Los Angeles) and swag in locker rooms and other backstage areas.
There's pent-up demand for an "Iron Mike" battle the sometimes-controversial boxer was the youngest world champ with a 37-0 career but hasn't fought publicly for 15 years and Weedmaps expects to glean considerable media value as a result of its on-site activations.
"It goes beyond a pay-per-view or live-streamed event for us, Feijoo said. "It'll make news around the world, and we're excited about those impressions."
He said the deal, which has been in the works for months, will aim to "set a path for other cannabis brands," that want to partner with high-profile sports.
"It's all about normalization of cannabis," he said. "As we saw from the recent election, society at large has become a lot more comfortable with the industry."
Weedmaps, a tech player that connects consumers to cannabis brands and retailers, has an existing relationship with Tyson, having sponsored his 'Hotboxin' with Mike Tyson" podcast and featured his Tyson Ranch cannabis brand on its site.
Tyson, a ganjapreneur and weed advocate whose plans in the space include a luxury destination resort near Palm Springs, was also part of Weedmaps' 4/20 virtual event last spring. (Tyson Ranch, along with DraftKings and WorldStarHipHop, are also fight night sponsors, with Mario Lopez hosting the lineup).
Weedmaps plans to use the newly-forged partnership as a springboard for more marketing programs with Triller, which paid north of $50 million for rights to the Tyson fight, according to CNBC.
Cannabis, though recently legalized by overwhelming majorities in five new states during election 2020, has yet to earn a place as a go-to partner of professional sports. (The NFL and CBS rejected a potential Super Bowl spot from weed giant Acreage Holdings last year, and THC-centric products, still federally illegal, are not allowed to advertise through many traditional media outlets).
There are a few precedents between cannabis and sports, though, withWeepmaps having sponsored X Games athletes in the past, and cannabis' Little sister, CBD, cracking into Nascar racing last year via infused beverage Defy and tinctures and topicals maker Craft 1861. Both brands sponsored racing teams during the
well-watched Indy 500.
Researchers at Oasis Intelligence said the impact of the Weedmaps deal "will open up more opportunities for mainstream press and advertising placements," noting that several pro leagues have softened their formerly harsh anti-weed stances. MLB led the way, dropping cannabis from its banned-substance list in 2019, and the NFL recently amended its labor agreement to stop suspension of players who test positive for cannabis. In its experimental "bubble season," the NBA said in June that it would no longer test players for cannabis use.
T.L. Stanley, Adweek
September 11, 2019
11:00 AM Eastern Daylight Time
Industry leader shares plans to further restrict platform functionality to operators with current licenses.
Continues to advocate for increased licensing across local jurisdictions.
IRVINE, Calif.--(BUSINESS WIRE)--In its ongoing effort to lead the technology industry in providing the most current, comprehensive and accurate online listing of medical and adult use cannabis businesses in California, Weedmaps today announced additional details on its plan to support licensed operators on its platform.
“Just three weeks ago, we announced a first-of-its-kind program to help social equity participants gain a rightful foothold in the cannabis industry. We also announced our plan to use the power of our platform to help support licensed cannabis businesses,” said Chris Beals, CEO of Weedmaps. “While these policy changes will only have a symbolic impact on the size of California’s unlicensed market without more licensing opportunities and other large listing platforms following suit, we want to continue to lead by example.”
Weedmaps has implemented a policy requiring all new California retail advertisers to provide a license number and is beginning to notify existing California-based advertisers that they must enter their state license number on their account.
In addition, Weedmaps has begun requiring that any California-based operator who wishes to use WM Exchange (B2B wholesale platform), WM Retail (Point of Sale solution), and WM Orders (online order management solution) to provide licensing information and complete an updated application process.
Weedmaps is also currently developing a range of site enhancements to support and supplement these efforts, including:
As these efforts progress, the Company will explore ways to work with regulatory agencies in California to provide enhanced functionality and to encourage consumers to verify that they are buying fully tested products from licensed retailers. These efforts pair with the WM Brand Verified services that Weedmaps already offers, which allows cannabis brands to verify what retailers carry their products. WM Brand Verified plays a critical role in combating product counterfeiting that is occurring at both licensed and unlicensed retailers.
As Mr. Beals stated on August 21, when announcing Weedmaps’ social equity program, the Company is redoubling its efforts to educate state and local governments across the country on the need for equitable cannabis licensing for economic empowerment and reliable streams of revenue for public programs. Specifically in California, Weedmaps will:
“The cannabis industry has come a long way in just a few short years, but there is still so much to be done,” said Mr. Beals. “Weedmaps is bringing private sector innovation to our partnerships with California lawmakers and regulators. We believe our expertise, especially at the intersection of technology and cannabis, will empower and embolden the public sector to more effectively and expeditiously address the unique needs of the cannabis industry.”
Mr. Beals added: “Ultimately, the only demonstrated solution to the size of the unlicensed market is for industry and government to come together to ensure sufficient numbers of licenses are issued. We hope that monopolistic cannabis operators, as well as the lobbying organizations that represent them, will realize that their advocacy for limited license monopolies only hurts the diversity, size and strength of the licensed market.”
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs nearly 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Alex Clark, Weedmaps
September 11, 2019
11:00 AM Eastern Daylight Time
Industry leader shares plans to further restrict platform functionality to operators with current licenses.
Continues to advocate for increased licensing across local jurisdictions.
IRVINE, Calif.--(BUSINESS WIRE)--In its ongoing effort to lead the technology industry in providing the most current, comprehensive and accurate online listing of medical and adult use cannabis businesses in California, Weedmaps today announced additional details on its plan to support licensed operators on its platform.
“Just three weeks ago, we announced a first-of-its-kind program to help social equity participants gain a rightful foothold in the cannabis industry. We also announced our plan to use the power of our platform to help support licensed cannabis businesses,” said Chris Beals, CEO of Weedmaps. “While these policy changes will only have a symbolic impact on the size of California’s unlicensed market without more licensing opportunities and other large listing platforms following suit, we want to continue to lead by example.”
Weedmaps has implemented a policy requiring all new California retail advertisers to provide a license number and is beginning to notify existing California-based advertisers that they must enter their state license number on their account.
In addition, Weedmaps has begun requiring that any California-based operator who wishes to use WM Exchange (B2B wholesale platform), WM Retail (Point of Sale solution), and WM Orders (online order management solution) to provide licensing information and complete an updated application process.
Weedmaps is also currently developing a range of site enhancements to support and supplement these efforts, including:
As these efforts progress, the Company will explore ways to work with regulatory agencies in California to provide enhanced functionality and to encourage consumers to verify that they are buying fully tested products from licensed retailers. These efforts pair with the WM Brand Verified services that Weedmaps already offers, which allows cannabis brands to verify what retailers carry their products. WM Brand Verified plays a critical role in combating product counterfeiting that is occurring at both licensed and unlicensed retailers.
As Mr. Beals stated on August 21, when announcing Weedmaps’ social equity program, the Company is redoubling its efforts to educate state and local governments across the country on the need for equitable cannabis licensing for economic empowerment and reliable streams of revenue for public programs. Specifically in California, Weedmaps will:
“The cannabis industry has come a long way in just a few short years, but there is still so much to be done,” said Mr. Beals. “Weedmaps is bringing private sector innovation to our partnerships with California lawmakers and regulators. We believe our expertise, especially at the intersection of technology and cannabis, will empower and embolden the public sector to more effectively and expeditiously address the unique needs of the cannabis industry.”
Mr. Beals added: “Ultimately, the only demonstrated solution to the size of the unlicensed market is for industry and government to come together to ensure sufficient numbers of licenses are issued. We hope that monopolistic cannabis operators, as well as the lobbying organizations that represent them, will realize that their advocacy for limited license monopolies only hurts the diversity, size and strength of the licensed market.”
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs nearly 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Alex Clark, Weedmaps
September 23, 2019
05:38 PM Eastern Daylight Time
Weedmaps to Convene Experts to Help Accelerate Social Equity Promise
IRVINE, Calif.--(BUSINESS WIRE)--One of the great “promises” of cannabis legalization is the idea that people of color--those most disproportionately and negatively impacted by the nation’s failed “war on drugs”--would have an opportunity to participate in and benefit from the new, legal cannabis industry. That idea is called “social equity.”
Advocates have championed social equity as a pathway to the middle class for entrepreneurs of color, and as a second chance for countless individuals plagued with limited opportunities due to their criminal record for minor cannabis-related crimes.
But now, with 11 states and the District of Columbia having legalized both medical and adult use cannabis, and with the three year anniversary of Proposition 64 approaching (with social equity playing a pivotal role for an overwhelming percentage of Californians who voted to legalize adult use cannabis), the time is right to ask: Is cannabis legalization fulfilling its promise to underserved and vulnerable communities, as well as entrepreneurs of color in California? Is social equity just a good idea, or an actual achievable goal? How can we all work together to get this right and do so as fast as possible?
These are the questions that will be explored during two panel discussions at the Weedmaps Museum of Weed on Thursday, September 26 from 3:00 to 6:00 p.m.
The free event will be moderated by CNN and CNN en Espanol commentator and founder of Latinovations Maria Cardona, and will consist of two panels. The first, “Barriers to Entering the Cannabis Market for People of Color and Impacts of the Failed War on Drugs” will feature experts and advocates from the frontlines of social equity efforts in California. The second panel, “Policy Solutions to Create a More Equitable Cannabis Retail Market for People of Color” will include key decision and change makers who will play a significant role in making the promise of social equity a reality.
Panelists include: Jay King, president of the California Black Chamber of Commerce; Kika Keith, CEO of Gorilla Life and a member of the Equity First Alliance; David Hua, CEO and co-founder of Meadow; Andrea Drummer, Head Chef of Lowell Farms: A Cannabis Cafe; Yvette McDowell of the California Cannabis Industry Association; and California State Senator Steven Bradford.
“For years, operators from communities disproportionately impacted by the war on drugs have faced high barriers to entry into the legal cannabis industry. It’s time for change, and we are committed to doing our part to support that. As technology leaders in the cannabis industry, we take seriously our responsibility to help minorities and economically disadvantaged individuals participate as business owners in this exciting and fast growing industry,” said Bridget Hennessey, Vice President, Government Relations at Weedmaps. “We hope that serious, thoughtful discussion like what we are fostering here, coupled with the real world, hands on resources we will provide through our own social equity assistance effort that we recently announced, will have a real and significant impact in California, and across the country.”
The discussions will take place on Thursday, September 26, from 3:00 p.m. to 6:00 p.m., with the first panel beginning at 3:30 p.m. at the Weedmaps Museum of Weed (720 N. Cahuenga Blvd, Los Angeles, Calif. 90038).
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Travis Rexroad, Weedmaps
September 23, 2019
05:38 PM Eastern Daylight Time
Weedmaps to Convene Experts to Help Accelerate Social Equity Promise
IRVINE, Calif.--(BUSINESS WIRE)--One of the great “promises” of cannabis legalization is the idea that people of color--those most disproportionately and negatively impacted by the nation’s failed “war on drugs”--would have an opportunity to participate in and benefit from the new, legal cannabis industry. That idea is called “social equity.”
Advocates have championed social equity as a pathway to the middle class for entrepreneurs of color, and as a second chance for countless individuals plagued with limited opportunities due to their criminal record for minor cannabis-related crimes.
But now, with 11 states and the District of Columbia having legalized both medical and adult use cannabis, and with the three year anniversary of Proposition 64 approaching (with social equity playing a pivotal role for an overwhelming percentage of Californians who voted to legalize adult use cannabis), the time is right to ask: Is cannabis legalization fulfilling its promise to underserved and vulnerable communities, as well as entrepreneurs of color in California? Is social equity just a good idea, or an actual achievable goal? How can we all work together to get this right and do so as fast as possible?
These are the questions that will be explored during two panel discussions at the Weedmaps Museum of Weed on Thursday, September 26 from 3:00 to 6:00 p.m.
The free event will be moderated by CNN and CNN en Espanol commentator and founder of Latinovations Maria Cardona, and will consist of two panels. The first, “Barriers to Entering the Cannabis Market for People of Color and Impacts of the Failed War on Drugs” will feature experts and advocates from the frontlines of social equity efforts in California. The second panel, “Policy Solutions to Create a More Equitable Cannabis Retail Market for People of Color” will include key decision and change makers who will play a significant role in making the promise of social equity a reality.
Panelists include: Jay King, president of the California Black Chamber of Commerce; Kika Keith, CEO of Gorilla Life and a member of the Equity First Alliance; David Hua, CEO and co-founder of Meadow; Andrea Drummer, Head Chef of Lowell Farms: A Cannabis Cafe; Yvette McDowell of the California Cannabis Industry Association; and California State Senator Steven Bradford.
“For years, operators from communities disproportionately impacted by the war on drugs have faced high barriers to entry into the legal cannabis industry. It’s time for change, and we are committed to doing our part to support that. As technology leaders in the cannabis industry, we take seriously our responsibility to help minorities and economically disadvantaged individuals participate as business owners in this exciting and fast growing industry,” said Bridget Hennessey, Vice President, Government Relations at Weedmaps. “We hope that serious, thoughtful discussion like what we are fostering here, coupled with the real world, hands on resources we will provide through our own social equity assistance effort that we recently announced, will have a real and significant impact in California, and across the country.”
The discussions will take place on Thursday, September 26, from 3:00 p.m. to 6:00 p.m., with the first panel beginning at 3:30 p.m. at the Weedmaps Museum of Weed (720 N. Cahuenga Blvd, Los Angeles, Calif. 90038).
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 500 professionals around the world, including in Barcelona, Berlin, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Travis Rexroad, Weedmaps
April 13, 2020
10:00 AM Eastern Daylight Time
“Higher Together: Sessions from Home” live streamed event will include exclusive performances, DJ sets, comedic stand-up, and artist interviews to celebrate 4:20 across four U.S. continental time zones
IRVINE, Calif.--(BUSINESS WIRE)--As millions throughout the country shelter in place, Weedmaps, the leading technology and software provider to the cannabis industry, is making sure that cannabis consumers everywhere can still celebrate this special holiday with a one-of-a-kind experience. Weedmaps is bringing together Wiz Khalifa, Billy Ray Cyrus, Ari Lennox, Joey “CoCo” Diaz, Berner and other top talent to produce “Higher Together: Sessions from Home,” the world’s biggest 4/20 virtual celebration. On Monday, April 20th, from 12 p.m. (PDT) to 5 p.m. (PDT), top artists, comedians and entertainers will make appearances, perform exclusive sets from their homes, and debut new music throughout the livestream, ringing in and celebrating 4:20 in all four U.S. continental time zones.
On the heels of the release of his new record “Contact,” Multi-Platinum selling, Grammy and Golden Globe nominated recording artist Wiz Khalifa will perform a 20-minute DJ set featuring a selection of his favorite tracks to smoke to, while interacting with fans and celebrating the release of his “The Saga of Wiz Khalifa” EP, which will also be released on April 20th.
Of the celebration, Wiz said: “Super excited to hang with the Weedmaps smokers all over the world. I’m even more pumped to be able to share a new project on a holiday everyone loves.”
Inspired by his new project, Mama Kush, country and alternative rock legend Billy Ray Cyrus will debut his new single “Hillbilly Ray,” along with an accompanying animated music video, as part of his exclusive acoustic 4/20 set on Weedmaps. An updated take on the 1970s The Beverly Hillbillies’ theme song, “Hillbilly Ray” will provide fans with a sneak peek for what’s to come from the two-time Grammy winner.
“Be a Bogart. If you care, don’t share. Don’t pass your joint or pipe around, it’s just not safe to do right now. Let’s all take a breather, chill out on 4/20 and jam to some new music. We’re gonna have a good time,” Cyrus shared.
Wiz Khalifa and Billy Ray Cyrus will join other notable talent including Ari Lennox, Joey “CoCo” Diaz, Berner, Stephen Marley, Tycho, Dave East, Cam’ron, Alchemist, Tony Hinchcliffe, Chaunte Wayans, Kitty Kash, along with other musicians, DJs, comedians and influencers to bring Weedmaps’ “Higher Together: Sessions from Home” to life.
“For more than 12 years, Weedmaps has connected millions of consumers with retailers and brands, while advocating for accessible cannabis for all,” said Juanjo Feijoo, Chief Marketing Officer, Weedmaps. “4/20 has not only become a celebration for cannabis enthusiasts around the world, but culturally, it has also served as a reminder for how far we’ve come since the days of prohibition and the continued work that is ahead. We’re excited to partner with some of the best in music and entertainment to celebrate the plant and the culture with our community.”
As the world continues to combat the COVID-19 pandemic and related economic crisis, Weedmaps is committed to standing alongside cannabis businesses and advocacy groups as the collective industry navigates these uncertain times. As such, Weedmaps has partnered with Last Prisoner Project to highlight the organization’s ongoing efforts throughout the livestream and show viewers how to get involved. Weedmaps will also be creating an avenue to raise funds for Last Prisoner Project throughout the live streamed event that will go towards protecting incarcerated communities during the coronavirus pandemic.
“Our constituents, many of whom are over the age of 60 and have underlying health conditions, are imprisoned because of a plant that has now been deemed an ‘essential’ service by jurisdictions across the country,” said Sarah Gersten, Executive Director & General Counsel of Last Prisoner Project. “Our justice system's response to this pandemic is effectively sentencing nonviolent cannabis offenders to death. Releasing cannabis prisoners now is not only the right thing to do from a justice perspective, but also to ensure the health and safety of all of us.”
Cannabis enthusiasts and canna-curious adults alike are invited to join the free Weedmaps’ “Higher Together: Sessions from Home” 4/20 celebration by visiting weedmaps.com/420 beginning at 12 p.m. (PDT) / 3 p.m. (EDT) on Monday, April 20th. Adult consumers living in states where cannabis is legal are encouraged to check out weedmaps.com or download the app to preorder* your favorite cannabis products for the festivities. (*in applicable states)
About Weedmaps
Weedmaps is the leading technology and software infrastructure provider to the cannabis industry. Founded in 2008, the company holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since then, Weedmaps has worked tirelessly, not only to be the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with dozens of subject matter experts on providing detailed, accurate information about the plant.
Weedmaps’ mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, Weedmaps has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, including in Denver, Tucson, New York, Barcelona, and Toronto. Visit us at weedmaps.com.
About Last Prisoner Project (LPP)
The Last Prisoner Project (LPP) is a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered criminal convictions and the consequences of those convictions. Through intervention, advocacy and awareness campaigns, the forces behind the Last Prisoner Project will work to redress the past and continuing harms of these unjust laws and policies and are dedicated to making sure that every last victimless cannabis prisoner walks free. Visit www.LastPrisonerProject.org or text FREEDOM to 24365 to donate and learn more.
Contacts
Travis Rexroad, Weedmaps
Linda Carbone, Last Prisoner Project
E: linda@presshereproductions.com
Katie Leggett, Last Prisoner Project
E: katie@pressherepublicity.com
April 13, 2020
10:00 AM Eastern Daylight Time
“Higher Together: Sessions from Home” live streamed event will include exclusive performances, DJ sets, comedic stand-up, and artist interviews to celebrate 4:20 across four U.S. continental time zones
IRVINE, Calif.--(BUSINESS WIRE)--As millions throughout the country shelter in place, Weedmaps, the leading technology and software provider to the cannabis industry, is making sure that cannabis consumers everywhere can still celebrate this special holiday with a one-of-a-kind experience. Weedmaps is bringing together Wiz Khalifa, Billy Ray Cyrus, Ari Lennox, Joey “CoCo” Diaz, Berner and other top talent to produce “Higher Together: Sessions from Home,” the world’s biggest 4/20 virtual celebration. On Monday, April 20th, from 12 p.m. (PDT) to 5 p.m. (PDT), top artists, comedians and entertainers will make appearances, perform exclusive sets from their homes, and debut new music throughout the livestream, ringing in and celebrating 4:20 in all four U.S. continental time zones.
On the heels of the release of his new record “Contact,” Multi-Platinum selling, Grammy and Golden Globe nominated recording artist Wiz Khalifa will perform a 20-minute DJ set featuring a selection of his favorite tracks to smoke to, while interacting with fans and celebrating the release of his “The Saga of Wiz Khalifa” EP, which will also be released on April 20th.
Of the celebration, Wiz said: “Super excited to hang with the Weedmaps smokers all over the world. I’m even more pumped to be able to share a new project on a holiday everyone loves.”
Inspired by his new project, Mama Kush, country and alternative rock legend Billy Ray Cyrus will debut his new single “Hillbilly Ray,” along with an accompanying animated music video, as part of his exclusive acoustic 4/20 set on Weedmaps. An updated take on the 1970s The Beverly Hillbillies’ theme song, “Hillbilly Ray” will provide fans with a sneak peek for what’s to come from the two-time Grammy winner.
“Be a Bogart. If you care, don’t share. Don’t pass your joint or pipe around, it’s just not safe to do right now. Let’s all take a breather, chill out on 4/20 and jam to some new music. We’re gonna have a good time,” Cyrus shared.
Wiz Khalifa and Billy Ray Cyrus will join other notable talent including Ari Lennox, Joey “CoCo” Diaz, Berner, Stephen Marley, Tycho, Dave East, Cam’ron, Alchemist, Tony Hinchcliffe, Chaunte Wayans, Kitty Kash, along with other musicians, DJs, comedians and influencers to bring Weedmaps’ “Higher Together: Sessions from Home” to life.
“For more than 12 years, Weedmaps has connected millions of consumers with retailers and brands, while advocating for accessible cannabis for all,” said Juanjo Feijoo, Chief Marketing Officer, Weedmaps. “4/20 has not only become a celebration for cannabis enthusiasts around the world, but culturally, it has also served as a reminder for how far we’ve come since the days of prohibition and the continued work that is ahead. We’re excited to partner with some of the best in music and entertainment to celebrate the plant and the culture with our community.”
As the world continues to combat the COVID-19 pandemic and related economic crisis, Weedmaps is committed to standing alongside cannabis businesses and advocacy groups as the collective industry navigates these uncertain times. As such, Weedmaps has partnered with Last Prisoner Project to highlight the organization’s ongoing efforts throughout the livestream and show viewers how to get involved. Weedmaps will also be creating an avenue to raise funds for Last Prisoner Project throughout the live streamed event that will go towards protecting incarcerated communities during the coronavirus pandemic.
“Our constituents, many of whom are over the age of 60 and have underlying health conditions, are imprisoned because of a plant that has now been deemed an ‘essential’ service by jurisdictions across the country,” said Sarah Gersten, Executive Director & General Counsel of Last Prisoner Project. “Our justice system's response to this pandemic is effectively sentencing nonviolent cannabis offenders to death. Releasing cannabis prisoners now is not only the right thing to do from a justice perspective, but also to ensure the health and safety of all of us.”
Cannabis enthusiasts and canna-curious adults alike are invited to join the free Weedmaps’ “Higher Together: Sessions from Home” 4/20 celebration by visiting weedmaps.com/420 beginning at 12 p.m. (PDT) / 3 p.m. (EDT) on Monday, April 20th. Adult consumers living in states where cannabis is legal are encouraged to check out weedmaps.com or download the app to preorder* your favorite cannabis products for the festivities. (*in applicable states)
About Weedmaps
Weedmaps is the leading technology and software infrastructure provider to the cannabis industry. Founded in 2008, the company holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since then, Weedmaps has worked tirelessly, not only to be the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with dozens of subject matter experts on providing detailed, accurate information about the plant.
Weedmaps’ mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, Weedmaps has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, including in Denver, Tucson, New York, Barcelona, and Toronto. Visit us at weedmaps.com.
About Last Prisoner Project (LPP)
The Last Prisoner Project (LPP) is a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered criminal convictions and the consequences of those convictions. Through intervention, advocacy and awareness campaigns, the forces behind the Last Prisoner Project will work to redress the past and continuing harms of these unjust laws and policies and are dedicated to making sure that every last victimless cannabis prisoner walks free. Visit www.LastPrisonerProject.org or text FREEDOM to 24365 to donate and learn more.
Contacts
Travis Rexroad, Weedmaps
Linda Carbone, Last Prisoner Project
E: linda@presshereproductions.com
Katie Leggett, Last Prisoner Project
E: katie@pressherepublicity.com
August 21, 2019
01:30 PM Eastern Daylight Time
Social Equity Applicants to Receive Product and Business Support; Changes on Site Will Promote Licensed Businesses and Restrict Unlicensed Business Advertising
IRVINE, Calif.--(BUSINESS WIRE)--Weedmaps, a leading technology and software infrastructure provider to the cannabis industry, today announced a new set of tools to help social equity cannabis entrepreneurs as they seek to apply for and secure cannabis licenses.
One of the most important and impactful promises of cannabis legalization is that it will give minority entrepreneurs the ability to enter the new industry and help reverse the damages inflicted on those disproportionately affected by the failed “War on Drugs.” Unfortunately, as a result of limited access to capital and limited license opportunities provided by local governments, these entrepreneurs are actually finding it nearly impossible to participate in the legal market.
“Minorities make up the majority of the unlicensed business owners in the cannabis industry--and the overwhelming majority of them want to operate out of the shadows,” noted Julian Canete, president and CEO of the California Hispanic Chambers of Commerce. “The best way to address the unlicensed cannabis problem, promote small, minority-owned businesses, and correct social injustice is simple: give more cannabis business licenses to the people who deserve them. The Weedmaps initiative will provide minority entrepreneurs with the skills, tools and resources they need to compete for those licenses. And get them.”
In an effort to accelerate more minority and inclusive participation in the cannabis industry and provide the resources that government-sponsored social equity programs may not, Weedmaps is launching a program aimed at supporting these entrepreneurs as they apply for and obtain licenses. The technology and software provider to the cannabis industry for the past decade has launched a first-of-its-kind initiative to help social equity, low-income and minority-owned businesses in the United States enter and thrive in the fast-growing legal cannabis industry.
The company will provide a variety of free services and in-kind offerings to ensure that social equity entrepreneurs have the opportunity to compete in the industry. Among the services and benefits Weedmaps will offer:
1. Professional development. Weedmaps will provide participants with free, ongoing training on a variety of topics, including navigating licensing and compliance regulations, building successful businesses in the cannabis industry, and leveraging technology to scale. These trainings will be hosted online, as well as in-person across the country.
2. Ongoing coaching and professional support. The company will conduct periodic consultations with participants to assist and advise on marketing, product selection and regulatory compliance, at no charge.
3. Resources. As part of the effort, Weedmaps will develop an ongoing library of compliance materials and standard operating procedures that will be provided to participants free of charge. Also, the company will continue to expand the range of free product offerings and support as it launches additional cloud-based enterprise software products in the future.
4. Free software. Once they have received their license, participants will receive a standard listing on Weedmaps.com and the Weedmaps app for up to one year, representing a $5,000 value. The listing includes access to Weedmaps’ best-in-class logistics and online orders services.
“For too long, unjust laws and regulations have crippled small-business owners who want to make an honest living and provide safe, legal cannabis products to medical patients and adult use consumers,” said Chris Beals, CEO of Weedmaps. “We hope to give a leg up to entrepreneurs that need and deserve support.” Beals also noted that on the public policy front, the company will redouble its efforts to educate local governments across the country on the need for equitable cannabis licensing for medical access and economic development.
While helping social equity businesses get licensed, the company is also committed to helping licensed businesses thrive. Beginning later this year, US retail advertisers on Weedmaps will be required to provide a state license number on their listing. This requirement joins existing consumer information tools offered by the company, including surfacing lab data on product pages and a “Brand Verified” program that combats counterfeiting.
The company is also restricting the use of its point of sale, online orders, delivery logistics, and wholesale exchange software-as-a-service (SaaS) platforms to licensed operators exclusively. In addition, Weedmaps will explore ways to make it easier for patients and adult-use consumers to identify the license number on advertised listings.
“These enhancements to existing safeguards on our platform will help patients and adult-use consumers find cannabis retailers that have provided evidence of state licensure,” Beals added. “It also underscores our commitment to working with lawmakers and regulators to foster a flourishing legal market.”
For more information about Weedmaps’ social equity programs, qualified businesses are encouraged to visit www.weedmaps.com/socialequity.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs nearly 500 professionals around the world, including in Barcelona, Berlin, Boston, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Alex Clark, Weedmaps
E: pr@weedmaps.com
August 21, 2019
01:30 PM Eastern Daylight Time
Social Equity Applicants to Receive Product and Business Support; Changes on Site Will Promote Licensed Businesses and Restrict Unlicensed Business Advertising
IRVINE, Calif.--(BUSINESS WIRE)--Weedmaps, a leading technology and software infrastructure provider to the cannabis industry, today announced a new set of tools to help social equity cannabis entrepreneurs as they seek to apply for and secure cannabis licenses.
One of the most important and impactful promises of cannabis legalization is that it will give minority entrepreneurs the ability to enter the new industry and help reverse the damages inflicted on those disproportionately affected by the failed “War on Drugs.” Unfortunately, as a result of limited access to capital and limited license opportunities provided by local governments, these entrepreneurs are actually finding it nearly impossible to participate in the legal market.
“Minorities make up the majority of the unlicensed business owners in the cannabis industry--and the overwhelming majority of them want to operate out of the shadows,” noted Julian Canete, president and CEO of the California Hispanic Chambers of Commerce. “The best way to address the unlicensed cannabis problem, promote small, minority-owned businesses, and correct social injustice is simple: give more cannabis business licenses to the people who deserve them. The Weedmaps initiative will provide minority entrepreneurs with the skills, tools and resources they need to compete for those licenses. And get them.”
In an effort to accelerate more minority and inclusive participation in the cannabis industry and provide the resources that government-sponsored social equity programs may not, Weedmaps is launching a program aimed at supporting these entrepreneurs as they apply for and obtain licenses. The technology and software provider to the cannabis industry for the past decade has launched a first-of-its-kind initiative to help social equity, low-income and minority-owned businesses in the United States enter and thrive in the fast-growing legal cannabis industry.
The company will provide a variety of free services and in-kind offerings to ensure that social equity entrepreneurs have the opportunity to compete in the industry. Among the services and benefits Weedmaps will offer:
1. Professional development. Weedmaps will provide participants with free, ongoing training on a variety of topics, including navigating licensing and compliance regulations, building successful businesses in the cannabis industry, and leveraging technology to scale. These trainings will be hosted online, as well as in-person across the country.
2. Ongoing coaching and professional support. The company will conduct periodic consultations with participants to assist and advise on marketing, product selection and regulatory compliance, at no charge.
3. Resources. As part of the effort, Weedmaps will develop an ongoing library of compliance materials and standard operating procedures that will be provided to participants free of charge. Also, the company will continue to expand the range of free product offerings and support as it launches additional cloud-based enterprise software products in the future.
4. Free software. Once they have received their license, participants will receive a standard listing on Weedmaps.com and the Weedmaps app for up to one year, representing a $5,000 value. The listing includes access to Weedmaps’ best-in-class logistics and online orders services.
“For too long, unjust laws and regulations have crippled small-business owners who want to make an honest living and provide safe, legal cannabis products to medical patients and adult use consumers,” said Chris Beals, CEO of Weedmaps. “We hope to give a leg up to entrepreneurs that need and deserve support.” Beals also noted that on the public policy front, the company will redouble its efforts to educate local governments across the country on the need for equitable cannabis licensing for medical access and economic development.
While helping social equity businesses get licensed, the company is also committed to helping licensed businesses thrive. Beginning later this year, US retail advertisers on Weedmaps will be required to provide a state license number on their listing. This requirement joins existing consumer information tools offered by the company, including surfacing lab data on product pages and a “Brand Verified” program that combats counterfeiting.
The company is also restricting the use of its point of sale, online orders, delivery logistics, and wholesale exchange software-as-a-service (SaaS) platforms to licensed operators exclusively. In addition, Weedmaps will explore ways to make it easier for patients and adult-use consumers to identify the license number on advertised listings.
“These enhancements to existing safeguards on our platform will help patients and adult-use consumers find cannabis retailers that have provided evidence of state licensure,” Beals added. “It also underscores our commitment to working with lawmakers and regulators to foster a flourishing legal market.”
For more information about Weedmaps’ social equity programs, qualified businesses are encouraged to visit www.weedmaps.com/socialequity.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry.
In addition, our platform provides consumers with information regarding cannabis products across our web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs nearly 500 professionals around the world, including in Barcelona, Berlin, Boston, Denver, New York, Phoenix and Toronto. Visit us at www.weedmaps.com.
Contacts
Alex Clark, Weedmaps
E: pr@weedmaps.com