Leadership

Doug Francis

Chief Executive Officer

Doug Francis is a serial entrepreneur and growth executive in the cannabis and tech sectors. In 2008, he co-founded Weedmaps alongside Justin Hartfield where they bootstrapped the company to critical mass. Francis served as the President & Chief Operating Officer of Weedmaps from 2009 to 2016, and Chief Executive Officer (CEO) from 2016 to March 2019.

In 2021, Francis joined the Weedmaps board of directors after the Company began publicly trading on Nasdaq in June. In August 2022, Francis became Executive Chair of Weedmaps. In November 2024, Francis was named CEO.

Francis received his Bachelor’s degree in Business Administration and Management from Chapman University.

Brian camire

General Counsel

Brian leads the company’s legal affairs, regulatory, and compliance groups. Prior to Weedmaps, Brian was associate general counsel at Snap for four years. Before, he was an associate attorney at Cooley law firm.

Susan echard

Chief Financial Officer

Susan joined Weedmaps as Interim Chief Financial Officer in February 2024, and is a partner at SeatonHill Partners, a CFO services firm. While at SeatonHill, Susan has served as CFO for Direct Digital Holdings, an online solutions provider in digital marketing and advertising, and as CFO for Trinity Capital Investment, a venture debt and equipment financing provider to growth-stage companies.

Susan brings more than 35 years of experience in both domestic and international finance roles, and has an extensive background working with public companies, such as Royal Caribbean, Tupperware, PetSmart, and CSK Automotive. She received her Bachelor of Business Administration in accounting from the University of Michigan-Flint.

SARAH GRIFFIS

Chief Technology Officer

Sarah joined Weedmaps’ executive leadership as Chief Technology Officer in January 2025. Prior to Weedmaps, Sarah spent three years leading technology and data as CTO at Cerebral, a digital mental healthcare company providing services across all 50 states. Her previous roles include engineering leadership at GoodRx through their IPO in 2020, preceded by her time as a founding team member at women’s health and fertility company Kindbody.

Sarah has also been recognized for her achievements as a technology leader, and was named a “Top 25 Women Leader” in Consumer HealthTech in 2022. Griffis received her bachelor’s degree in Environmental Science Engineering from Caltech.

Board of Directors

Anthony Bay

Mr. Bay has served as a member of our board of directors since March 2022. Prior to WM Technology, Mr. Bay has served on three public boards, including two as Chairman as well as numerous private boards. Since September 2019, Mr. Bay has served as the Founder and Chief Executive Officer of Techquity, a technology advisory firm helping innovative companies leverage software and cloud operations to scale faster with less risk. From 2013 to 2016, he served as Chief Executive Officer of Rdio, a leading global music subscription streaming service with over 70 million registered users and 14 million active. In November 2015, Rdio filed for Chapter 11 bankruptcy relief as a condition of its sale to Pandora. Prior to Rdio, Mr. Bay served as a Vice President and Global head for Digital Video for Amazon from 2011 to 2013, responsible for all aspects of the company’s Digital Video and streaming business globally. During his eight year tenure at Microsoft, Mr. Bay was Corporate Vice President and General Manager of Microsoft’s Digital Media Division and a member of Microsoft’s executive staff. Earlier, Mr. Bay was General Manager of Microsoft’s Commercial Systems Division, responsible for developing core components of Microsoft’s Internet services platform, including ISP/carrier infrastructure, website development and eCommerce. Mr. Bay joined Microsoft as part of the MSN management team in 1994, eventually overseeing all MSN development and production systems. At Apple from 1986 to 1994, Mr. Bay worked at Apple Computer in various product leadership roles, including three years at Apple’s European headquarters in Paris. Mr. Bay holds an MBA from San Jose State University and undergraduate degree in Economics from the University of California, Los Angeles.

Brent Cox

Mr. Cox has served as a member of our board of directors since February 2026. Mr. Cox is a seasoned investment professional and board advisor with experience across growth and regulated businesses, including cannabis. He is the Founder and Managing Principal of Subtext Holdings, a private investment firm with an emphasis on high-growth emerging markets and regulated industries, and Co-Founder and Managing Partner of The Inception Companies, a private investment firm. He currently serves on the board of Ispire Technology (Nasdaq: ISPR), with prior cannabis board experience including MedMen, Sunday Goods, Sherbinskis, Wellgreens, and Pacific Dutch Group. Mr. Cox began his career in the Leveraged Finance Group at Jefferies & Co. and holds a B.S. in Accounting from the University of Southern California.

Harry DeMott

Mr. DeMott has served as a member of our board of directors since February 2026. Mr. DeMott is an investor, operator, and board member with experience spanning cannabis and technology. He is a General Partner of Raptor Ventures, which he co-founded, and is part of the founding group at Outsider Labs, an AI startup. Mr. DeMott previously founded and served as CEO of Proper, a data company focused on the cannabis industry, and has served on public-company boards including Workhorse Group Inc., where he chaired the compensation committee, and Achari Ventures Holdings Corp., where he chaired the audit committee. He holds an A.B. in Economics from Princeton University and an M.B.A. from New York University’s Stern School of Business.

Brenda Freeman

Ms. Freeman has served as a member of the Board since June 2021. Ms. Freeman founded and has served as President of Joyeux Advisory Group LLC, a firm providing advisory services to early-stage startups and Fortune 500 companies, since January 2018. Since April 2021 Ms. Freeman has served as a partner of Debut Capital. Ms. Freeman previously served as Chief Brand Officer of Wunderkind Corporation from April 2020 through March 2023. Prior to that, Ms. Freeman served as Chief Executive Officer for Arteza, Inc., a direct-to-consumer arts and crafts manufacturing and supply company from February 2020 to February 2021. From March 2016 to December 2018, Ms. Freeman was Chief Marketing Officer of Magic Leap, Inc., a virtual reality technology company, and from December 2018 to April 2019 was Senior Advisor to the Chief Executive Officer. From March 2015 to March 2016, Ms. Freeman served as Chief Marketing Officer of National Geographic Channel, a television network and channel. Ms. Freeman has been a member of the boards of directors of Blue Apron Holdings, Inc. since October 2020 (which became privately-owned in November 2023), of Caleres, Inc. since April 2017 and of Avnet, Inc. since November 2018. Ms. Freeman previously served on the board of directors of Herman Miller, Inc. from January 2016 to June 2019 and on the board of directors of RTW Retailwinds, Inc. from April 2019 to April 2020. Previously, Ms. Freeman served as Chief Marketing Officer at Turner Broadcasting Systems, Inc. and was Vice President, television marketing at DreamWorks Animation SKG Inc. Ms. Freeman holds a B.S. degree in chemical engineering and an M.B.A degree from the University of Maryland.Ms. Freeman was selected to serve on the Board based on her business experience and technology industry expertise.

Glenn Ibbott

Mr. Ibbott has served as a member of the Board since October 2024. Since February 2024, Mr. Ibbott has served as the founder of GK Financial Ventures, a financial consulting company. From May 2017 to February 2024, Mr. Ibbott served as the Chief Financial Officer of Aurora Cannabis Inc., a Nasdaq and TSX-listed global cannabis company. From 2015 to 2017, Mr. Ibbott served as the Chief Financial Officer of QLT Inc., a Nasdaq and TSX-listed biotechnology company. From 2010 to August 2014, Mr. Ibbott served as the Vice President of Finance at Nordion Inc., a NYSE and TSX listed health science company. Prior to his time at Nordion, Mr. Ibbott held senior finance positions at various publicly-listed biotech and specialty pharmaceutical companies. Earlier in his career, he worked within the audit and technology practice of KPMG LLP, a consulting and accounting firm. Mr. Ibbott holds MBAs from both Cornell University and Queen’s University, an undergraduate degree in Business Administration (Accounting) from Simon Fraser University, and is Chartered Professional Accountant.