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WeedmapsNews Culture & industry

The case for making "Drinksgiving" into "Green Wednesday," explained

November 15, 2019   2:37 pm PST | Updated 1 year ago

It's almost Thanksgiving time again and you know what that means — going back home to get grilled by your extended family, reuniting with old friends, and maybe getting blackout drunk

Whether you call it “Drinksgiving,” “Blackout Wednesday,” or just getting trashed at your hometown bar, the night before Thanksgiving has become one of the biggest drinking holidays of the year for college students and young adults. But over the last few years, the cannabis industry has been pushing a greener holiday that can prevent you from being severely hungover at Thanksgiving dinner.

Cannabis retailers have dubbed “Green Wednesday” the Black Friday for weed-lovers by offering major sales on flower, edibles, vape pens, and more on the day before Thanksgiving. The cannabis industry makes the case that it's the perfect opportunity to stock up on your products of choice on the assumption that young people will find it easier to answer invasive questions from grandma about their dating lives and eat a massive meal with the help of a bit of weed. 

Making a new tradition that isn't focused on binge drinking

In addition to being a conveniently-timed shopping holiday, “Green Wednesday” — or "Danksgiving," as many are fond of calling it — promotes the idea that having a smoke sesh with friends could be a way better alternative to getting drunk. Molly Peckler, CEO of the cannabis matchmaking company Highly Devoted, thinks “Green Wednesday” is the superior tradition. 

“My business is based on bringing people together using cannabis and it's just so incredibly powerful,” Peckler said. “It allows you to really be present in the moment whereas when you're drinking or blacked out, sometimes everything gets foggy and you make decisions you wouldn't normally make or you feel terrible the next day.” 

(Gina Coleman/Weedmaps)
The cannabis industry has been pushing “Green Wednesday,” the day before Thanksgiving that is full of discounts on weed products, for several years. Molly Peckler thinks there is a significant cultural argument to substituting drinking for smoking weed, too.

This is perhaps one of the strongest cases to be made for “Green Wednesday.” Binge drinking can be dangerous, so much so that several cities have increased patrols to keep people safe on “Drinksgiving.” Unfortunately, drunk driving is another result of this cultural trend. According to the National Highway Traffic Safety Administration, “Drinksgiving” and the remainder of the Thanksgiving break (from 6 p.m. Wednesday to 6 a.m. Monday) produced the highest number of fatal car crashes of any holiday between 2012 and 2016, accounting for 800 drunk driving-related deaths. 

Staying off the roads is one of the selling points for smoking with friends at home as opposed to hitting the bars. You'll avoid potentially making the poor choice to drive under the influence, and you'll steer clear of drunk drivers who may be on the roads that night.  

Weed helps with the entire point of the holiday: connection

Peckler believes that along with being a safer option, having a holiday sesh helps friends and family bond in a more intimate, meaningful way. 

“Cannabis really does facilitate connection,” Peckler explained. “I think a lot of people find camaraderie when they're drinking together but when it gets to the point that you drank too much then the whole experience can be soured.”

As any regular cannabis user knows, there's something very intimate and nostalgic about smoking weed, ordering pizza, and laughing all night in your parents' basement. Plus, you won't run into anyone you don't feel like seeing at the bars (your ex won't be invited to the smoke sesh). It's the perfect way to catch up with your chosen family before spending the next day with your biological family. 

Peckler also believes that “Green Wednesday” can be a great time to bond with your own family over cannabis. “For me, 'Green Wednesday' means family time. I live in Los Angeles and for Thanksgiving, I go back to Chicago to spend time with my family. For the last five to seven years we have created a really fun family tradition where we have a big family smoke sesh and then we play Cards Against Humanity,” Peckler said. “It's one of my absolute favorite nights of the year and everyone in my family looks forward to it.” 

For those of who have not discussed cannabis use with your families, Peckler suggests using the holiday as an opportunity to introduce them to it. “You can bring your favorite product and educate your parents or the people in your life who maybe aren't familiar with cannabis,” Peckler advised. “I would definitely say to start with strains that are lower in THC. If you want to do edibles bring [low-dosed] edibles so you can really help people dip their toes into the cannabis pool in a way that's not threatening.” 

Which goes back to the entire idea of “Green Wednesday” marketing from cannabis brands and retailers, providing tons of options when choosing the right products to bring to a family smoke sesh. Whether you want to take huge bong rips with your friends or buy some low-dose mints for your folks, your local dispensary or online delivery service will probably have sales on everything you need. 

For those not sold on skipping Blackout Wednesday this holiday season, Weedmaps News contributor Lindsay MaHarry writes about how much better you'll feel at Thanksgiving dinner with the help of weed. You're less likely to be as hungover and nauseated at the sight of food and if you and your family smoke before eating, and you'll probably enjoy the meal more. Your stress levels are likely to be lower and it will seem easier to have a good conversation with your extended family that you only see a few times a year. 

Peckler added, “I think that when you use cannabis you become more empathetic. You're a better listener, you're more open to other perspectives. And that's really beneficial when it comes to creating connections and making memories.” 

Feature image by Gina Coleman/Weedmaps