710

A code term used to represent smoking cannabis oil or extracts, as “710” is OIL upside down (it's easily seen on the digits of a calculator). Just like its all-encompassing relative “420,” 710 has garnered the representation of a niche cannabis lifestyle that is celebrated both by dabbing at a specific time (7:10 a.m. or p.m.) and date (July 10th — or 7/10). 

More About The Weed Holiday Called 710

While 420 has a clear origin story, the history of 710 is more of a mystery. There are some reports of the term 710 first appearing on Urban Dictionary back in 2010, but the term wasn't widely tied to or associated with cannabis, hash oil, and concentrates until 2011. Some sources point to TaskRok of Highly Educated as the originator of the term; in an interview with Leaf Online, he claims he originally thought of the term in a chat with industry professionals from Healthstone and BeeHive Oil Clothing. TaskRok also released an album (under his group name Task & Linus) on July 10, 2011, called “The Movement” that had multiple references to dabbing, including a track titled “7:10.”

While many industry insiders point to TaskRok as the creator of the 710 movement, he's hesitant to claim full ownership; in the interview, TaskRok claims the term 710 “belongs to the community now.”

While there's still some debate as to who, exactly, came up with the term 710, there is less debate as to when it became more prominent and started to garner real attention in both cannabis and popular culture.

In 2013, two media outlets covered the 710 phenomenon — Weedmaps' Marijuana.com (which updated an existing article on dabbing to include information on the term 710) and LA Weekly (which ran a story titled “710 is the new 420” in July 2013). Also in 2013, the cannabis world's first official 710 celebration was The 710 Cup — which, interestingly enough, didn't actually take place on 7/10 (July 10 fell on a Wednesday, and organizers pushed the event to the following Friday through Sunday weekend, July 12-14).

The use 710 has continued to gain momentum, both in the media (in 2014, both High Times and International Business Times ran articles on July 10 celebrating 710 and “Dab Day”) and with cannabis consumers. As cannabis legalization has spread across the country and concentrates become more readily available, dabbing continues to grow in popularity as a consumption method — and dabbers continue to embrace the 710 lifestyle.

Photo by: Gina Coleman/Weedmaps

International 710 Celebrations

While 710 can be celebrated by cannabis enthusiasts on a daily basis (by dabbing at 7:10 p.m.), larger, more official celebrations often take place on July 10 (which, numerically, is 7/10).

While there is no single industry event that stands out as the go-to 710 celebration, there are a number of events in marijuana-legal states (e.g., Oregon's Camp Sesh, Arizona's 710 Degree Cup, and Colorado's Kush Masters 710 Celebration) that attract dabbing enthusiasts eager to celebrate the holiday.

710 In Popular Culture

Since its inception, the 710 movement has been embraced by the cannabis community. A simple search of “#710” on Instagram returns more than 10 million photos and videos of extracts, rigs, and people taking dabs.

And while Task and Linus' “The Movement” is one of the only albums to directly reference 710 (the digital album is currently on sale for US$7.10), there are a number of songs that speak to overall dabbing culture, including:

• Mendo Dope and DJ Ignite's “Hashishin”
• Real One's “Dab With Me”
• B-Real's “Dabs”
• Berner and B-Real's “Shatter”
• 2 Chainz's “100 Joints”