When it comes to cannabis culture, 420 will always be the mainstream cannabis holiday, the signal for celebration, protest, and legacy. But ask any extract enthusiast what date they hold closest, and you'll probably hear a different number: 710.
That's "OIL" flipped upside down on a calculator, a codeword that's become shorthand for dab culture, concentrate connoisseurs, and the evolution of cannabis itself. What started as a niche celebration among hash heads is now one of the most important dates on the cannabis calendar, with brand drops, community events, and full-blown festivals growing year after year.
Whether you're just getting into dabs or you're already swabbing your banger between pulls, here's everything you need to know about 710 day, and why it's more than just a number.
What is 7/10?
710, or 7/10, is slang for the holiday when we celebrate cannabis oil products, dabs, and concentrates. The term 710 rotated upside down spells OIL, a word used to describe highly potent concentrate such as hash oil, shatter, wax, live resin, and budder. The 710 holiday occurs, as you'd expect, on July 10th.
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710 has grown into the second-largest weed holiday after 4/20. While it is a more niche holiday, many dispensaries in legalized states will offer their customers discounts related to 710 to mark the day.
How did 7/10 get started?
The origins of 710 are a little hazy, like many great cannabis stories. Around 2011, early adopters on forums like TokeCity and Urban Dictionary started using the term to refer to oil-based products. Some sources point to TaskRok of Highly Educated as a key figure in popularizing the term. At the time, dabs were still underground, often associated with blowtorches and garage setups. But the cannabis community around them was growing.
By 2013, LA Weekly had declared "710 is the new 420,” and the first 710 Cup took place in Denver, legitimizing the moment. From there, it only got louder. Brands leaned in. Dispensaries began running July 10th deals. And across legal markets, a new holiday was born, one focused not just on cannabis consumption, but on this special hash niche that has been crafted like wine.
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Since the nascent days of 710, the use of the term has gained momentum both in media and among cannabis enthusiasts. As cannabis legalization spreads, dabbing is becoming a more accepted and widespread way to consume and enjoy cannabis.
Why 710 matters
While concentrate culture has always been driven by passion, 2025 marks a clear shift into mainstream territory — and the data backs it up.
According to Precedence Research, the global cannabis extract market is projected to reach $16.6 billion in 2025, with forecasts jumping to over $73 billion by 2034. Zooming in on the U.S., recent reports from BDSA show a sharp uptick in solventless rosin and hash sales, particularly in mature markets like California, Colorado, and Oregon.
Consumer behavior is changing too. More people are choosing trustworthy brands, solventless, and flavor-forward products, and that's pushing innovation across the cannabis industry. From new consistencies like rosin jam and hash rosin carts to smart rigs, the evolution of dabbing is no longer niche — it's leading the category.
710 is way more than a celebration of the culture. It's a preview of where the cannabis market is headed.
What makes 710 unique: culture and quality
710 has always been about quality. It's about the art of extraction, the preservation of terpenes, the love of clean flavor and perfect texture — whether that means a single dab of six-star melt or a cold-cured rosin jam you've been saving for a special sesh.
To understand 710 is to understand that concentrates aren't just strong weed goos. They're refined expressions of the cannabis plant, distilled down to its most aromatic and effective parts, concentrating cannabinoids like THC and CBD along with terpene profiles.
And the culture that surrounds them is just as precise:
- Walk through a competition like Masters of Rosin, The Meltdown or Transbay Challenge and you'll hear people discussing rosin textures, different techniques and exotic terpene profiles with the passion of winemakers.
- Talk to any hash maker, and they'll tell you about all the hash strains, terp harvest windows, and yields.
What do you need to celebrate 7/10?
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If it's your first 710, don't fret. The only rule is to respect the hash. Whether that's a glob of live resin, a puff from a rosin cart, or your first cold-start dab, here's how to enjoy the holiday like a seasoned dabber.
Get your gear right
Start with clean tools. That means an isopropyl bath for your banger or inserts, fresh cotton swabs, and clean water if you're using a rig with a percolator. If you're using an e-rig, charge it in advance and make sure your temp settings are dialed: 480°F to 530°F is ideal for most terpy dabs (that depends on the size of your dab!)
In the early days of cannabis concentrates, the celebration of 710 required much in the way of tools. Traditional dabs such as shatter are typically consumed using a dab rig, which requires a dab tool/wand, torch or e-nail, cannabis concentrate, and other materials to properly celebrate the holiday.
However, vape cartridges, dab pens and portable dab vapes make it easy to consume concentrates.
Choose quality over quantity
Don't chase clouds. Choose something that smells incredible and feels smooth on the throat. If you're new, start with a dab the size of a grain of rice. Live resin and cold-cured badder are great for flavor and balance.
Share the experience
710 is a great opportunity to introduce someone to dabbing, safely and intentionally. It's also the perfect time to swap jars, compare terpene profiles, or just geek out about flavor.
To celebrate 710 properly, simply consume your dab or concentrate of choice on July 10, optionally at 7:10 a.m. or p.m. (or both!)
Where to find 710 events and deals
While no single industry event stands out as the de facto 710 celebration, many events and organizations celebrate the holiday in cannabis-legal states.
For 2025, the standout event is SF Hash Week 2025 (July 8-14), San Francisco's second annual citywide celebration featuring over 45 top brands. The week includes drop parties at legal lounges, warehouse events, and product launches that showcase California's finest concentrates.
In years past, other regional events have celebrated 710 across cannabis-legal states, such as Arizona's 710 Degree Cup, Colorado's Kush Masters 710 Celebration, and Oregon's Camp Sesh.
Every year, more dispensaries and brands offer limited drops, BOGO deals, and holiday discounts around 710. Check your local dispensary for updated menus and exclusive drops. Many deals go live the week of 7/10.
If you live in a weed-legal state, many dispensaries help you prep for the celebration by offering discounts on concentrates and other products.
Why 710 is worth protecting
Concentrates represent some of the most innovative, intentional, and artisan-driven corners of the cannabis space. But they're also one of the most misunderstood, especially in headlines or policies that fail to grasp the nuance of what's being made.
710 reminds us that there's a whole world beyond flower, and that world deserves the same cultural respect and legal protections. Whether you're picking up your first gram of hash rosin or have been swabbing quartz since before it was cool, this cannabis holiday is a moment to honor what extraction has become — and what it still could be.
Happy 710. Pass the full melt.
