When i first walk into the gallery like storefront, I am greeted by friendly staff, when i open the next door, my first impressions were “clean, light and airy” - being a professional housecleaner these are things I find crucial to presentation. Also, being a cleaner, I took a deep breath and it smells as clean and airy as it appears. We were duly impressed with the display! It really represents Humboldt in such a beautiful / stunning way. (Tall columns - reminiscent of trees by their design - exhibit the farms logo on top, as a waterfall of product trickles down the shelves). The service is absolutely outstanding all of the bud tenders are highly knowledgeable - we’ve been there a few times we can personally recommend the beezle brand carts and concentrates (we enjoyed hammerhead carts and grape sHerbert og wax , the willie nelson carts, Biscotti prerolls, & Good Stuff Tonic lemonade will cure anything that ails you - the hibiscus is delicious and the Yerba matte is extra delicious and gives you both an energy lift and pain relief. I have a messed up hip and the lemonade brings major relief I have not found in other product. We absolutely love the location of Proper - located right on the 101 north - in downtown old town Eureka Ca . The owners are doing big things for the community and they keep the prices - I think - the most reasonable whole providing an ever changing and ever growing variety of product. living that Proper vibe !!