This is the best dispensary out there. The atmosphere is open and bright - finally, a cheery dispensary (rather than dark and hidden away). It’s posh feel is definitely a little hip and instagram-modelly, but it’s really makes for a nice experience. It’s priced a little higher, but it’s worth it: the flower is ALWAYS good. They organize everything so clearly and easy for all levels of potheads. The staff are absolutely awesome. So chill, professional, and always know what they’re talking about. They make it feel like I’m headed over to a really clean friend’s house. They always seem one-step ahead of the game, with a little delivery Fiat sitting outside. Their website is fresh. Their logo is clean and crisp. I honestly don’t know why I continue to check out other dispensaries. I guess I want to shop around and get new experiences. But Serra on Belmont is a dream. I almost enjoy running low on pot, just so I can go back.