I've only been to NuEra a couple times, but today I received extra special service. The redhead who helped me was so friendly and knowledgeable, and our birthdays were both last week, and I was treating myself for my birthday, so I spent a bunch of money, but she threw in a battery and two prerolls for my birthday! I didn't expect that, I wasn't hinting that they should give me free stuff, but free stuff I got! I had nice interactions with every employee there, from the security guard to the ID checker to the super nice budtender that I mentioned above, everyone was nice and welcoming, every step of the way! I would highly recommend this dispensary, it feels like a very Urbana place! The other place in town has good products and nice people, but it just feels so sterile and corporate. Go to NuEra for a more laid back, less rushed experience and more friendly conversation!