Our story really begins in a time decades past with a confident young man filled with unlimited enthusiasm, curiosity and a drive for excellence who lived in many places before settling in Oregon. Recruited to play college football, he turned down a scholarship and parlayed his outgoing nature into a job selling bandwidth for Eschelon Telecom (a communications company) when fortunes were being made during the advent of the Internet age. As the slowdown hit, he moved from one hot industry to another -- mortgage lending -- and continued to make a great living. He moved onto commercial lending, and then venture capital funding start-ups.
One of Simpson's interests, horticulture, is where he found that he had a proverbial "green thumb." It led to a collaboration with a horticultural professor and he eventually opened a hydroponic retail store before beginning a grow room building operation that would forever change his life.
It was in 2002 when his grandmother was diagnosed with terminal cancer that William observed first-hand the benefits of cannabis in the management of her pain and loss of appetite. That experience solidified his view as to the need for readily available medical-grade cannabis for people who were suffering from various diseases and conditions. In 2005, with the appropriate authorization, he built a laboratory-like grow in his basement and began selling equipment to others for the same purpose.
As medical marijuana took off in Oregon, Simpson's business grew (he designed and installed numerous grows in the Pacific Northwest) and The Green Future Garden Hydroponics LLC was incorporated in March of 2009, which included a consulting element (they were one of the earliest consultants in the cannabis space) that increased the entity's margins as well as their expertise based upon experience in building-out dozens of state-of-the-art grow facilities.
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