Thanks for keeping it real with you review. It was very difficult for me to have to make that decision. I agonized over it for a long time and delayed it as long as I possibly could. Unfortunately, due to the unprecedented nature of the COVID-19 emergency, nearly all our business inputs have increased significantly none more so than the price of all things cannabis. Flower has increased in cost in all ways and even though I fought it as long as I could eventually I had to accept where the situation was. We are working and innovating non-stop to counteract the increase in business input costs as it pertains to this emergency. It was and will always be my very last step to raise prices, and I only do so when the market and circumstance truly forces me to do so.