I enjoy the fact that I don't feel like I'm bogged down in a corporate office when I walk in to the place. Organica has a great, open atmosphere, a lot nicer than some others I've been to. Great bud, too, the best I've seen since moving to Denver. The prices are fair, and the store has a lot of cool stuff in there. Good variety of bud. And since it's right down the street, it's easy to get to on Colfax. I love going there and it's worth it!