Keep in mind we do have 10% off the store every single day, so the STIIIZY wax is $32 with that 10%. We add an additional 10% to make it 20% on Wednesday so at the discounted price it is $29. I hope this cleared up any confusion, please feel free to double check with your bud tenders to explain our daily deals and how they work to make sure you are getting the best deal! STAY STIIIZY