For the strawberry lemonade concentrates in specific, it smells like carmex rather than lemonade, the wax is too thick to re-juice the coils so after 1 hit it starts to taste like burnt coils. I have to use either a lighter or hair blow dryer to heat up the concentrates so the wax can soften up enough to flow downwards and re-juice the coil. Their lemon burst flavor is the total opposite of what I just said though, I would recommend that one instead, it's a lot less thick so re-juices the coils quick and actually tastes like lemon, that one is a 5 star for me.