Been to half a dozen retail spots and found The Novel Tree to be the best. It doesn't matter if you're the biggest, the most popular or have sold the most product; what matters is the experience you present to the consumer. I found The Novel Tree to be a great alternative to the 'famous' sites that crowd Facebook and the news. The prices, when compared to other stores, are thankfully lower and closer to Black Market. Add to that quality bud from the best growers (Okanogan Co. weed is superior IMHO) and you've got a compelling reason to drive thru Bellevue's nightmare construction. Every great adventure requires a difficult journey to be a rewarding one. I will keep coming back, no need to spend hundreds of dollars in downtown Seattle or make the trek to Bellingham. This old hippy is happy!