I like coming to Reef because they keep an awesome assortment of products. But its the staff that keep me coming back! Everyone is great, but Alex is the guy! He remembers me every time and makes me feel like he really cares about what he's selling me. And it's not just to me! Even when waiting in line I hear him giving everyone that VIP service. Promote him, give him a raise or something! But keep this dude around!