The level of FOMO surrounding Seth Rogen and Evan Goldberg's weed brand, Houseplant, is very, very real. Since the announcement of the brand launching in Los Angeles through online orders on the website, countless stoners and fans of Rogen have decried that they can't seem to get their hands on the new flower after waves of orders caused the weed company to sell out multiple times and crash the site.
When Ricky Manning of American Idol fame couldn't snag an eighth, he tweeted to the recent GQ UK cover man. Rogen replied, “MUCH bigger drop coming.”
And now we know what that drop is as today Houseplant announces it will be available in 17 dispensaries throughout California starting on April 15 — just in time for 4/20.
The Houseplant team had been in conversation with cannabis stores throughout California for more than a year as they sought to partner with retailers that aligned with the flower brand's vision and values. They ultimately partnered with eight retailers across 17 locations (listed below).
- Los Angeles | Sweet Flower Dispensary
- San Francisco | The Apothecarium Dispensary
- San Francisco | Posh Green Cannabis Boutique: 828 Innes Ave #110 San Francisco, CA 94124
- San Diego | March and Ash
- Santa Barbara | The Coastal Dispensary: 1019 Chapala St Santa Barbara, CA 93101
- Orange County | People's: 2721 S Grand Ave. Santa Ana, CA 92705
- San Jose | Airfield Supply: 1190 Coleman Ave. San Jose, CA 95110
- Palm Desert | Royal Highness: Highway 111 Ste 205, Palm Desert, CA 92260
Returning with the three launch strains, Diablo Wind (sativa), Pancake Ice (sativa), and Pink Moon (indica), Houseplant will be available to purchase in a retail setting for the very first time. Rogen and Goldberg personally tested hundreds of strains before settling on the launch strains, a fact Rogen has discussed in numerous interviews to the amusement of many.
Since he announced Houseplant was making its California debut last month in an incredibly wholesome and endearing Twitter post, Rogen has been making numerous media appearances in The New York Times, GQ UK, and Architectural Digest, and on Jimmy Kimmel Live where they talked about the Houseplant ashtrays, lighters, and strains.
Rogen also talked about how they named the Houseplant strains. “When we came up with Pineapple Express years ago, it was just kind of like a joke and then it became a strain of weed after the film, but it was based on a weather system, which hits the Pacific Northwest, where we're from. So we named all of our strains after weather systems as a sort of homage to ourselves,” Rogen told Kimmel. “There was a point where I was embarrassed at how much thought I put into weed, but I have embraced it.”
Images courtesy of Power Digital Marketing