It’s always a great experience here and everyone is super friendly!

bedefus1Florence

Really quick and clean walk in walk out if you need info they're very considerate and give it to you and help you

kimspuffSanta Cruz / Monterey DOCTORS

Great customer service.

SimbanutsDanville / San Ramon

Always amazing. Friendly staff.

sforeSanta Cruz / Monterey DOCTORS

Yay for service staff!

sashatahoeSan Jose

The bud tender was cool and good service 👍🏼

Myyerba1961La Quinta, California

Awesome staff

great staff this is the onley shop in town i dont feel like someone is pulling one over on me with the price.

TGZUSSanta Cruz / Monterey DOCTORS

Hey there! Thank you so much for sharing your positive experience at The Hook! We strive to have the lowest prices in town and the highest vibes around! We hope to see you again soon and can give you that 5-star experience next time! 😎 Stay groovy!

Official response

Bad taste

bad taste with pre rolled joints

jlikesexoticsSan Jose

Hi there, we are so sorry to hear about your less than stellar experience with your purchase. Prerolls can be a mixed bag sometimes, If you feel comfortable, we'd love if you could contact us and elaborate on your experience so we create a more positive experience for everyone. Thank you!

Official response

Best place ever!

Best prices by far, this is the place to buy your goodies. You will save tons of money here, and the staff are super friendly. Never have had a bad experience, and everything here has always impressed me.

dabsc831Santa Cruz, CA

Hey there! Thanks so much for sharing your 5-star feedback! We look forward to seeing you again soon! Stay groovy!

Official response

real chill storefront

LOVE THEM!! picked up some dank flower and the service here is wonderful, wish y’all had the Left Coast Extracts pods, been hearing a lot of good things about them.

InterviewDowntown LA

We love you too! Thank you so much for sharing the Hook loOove! We look forward to your next visit! Keep those groovy vibes alive!

Official response

best prices, excellent service

the best staff, products and service, always a pleasure to deal with the staff. super great prices with awsome selections

ibnrushd1337Capitola, CA

Hi there! That is music to our ears! Thank you so much for sharing your positive experience and we hope to see you again soon! Stay groovy!

Official response

Love the Vibe

Whenever I visit the Santa Cruz area I stockup on my weed products. The Hook Outlet hooks me up with HIGH quality products at a fantastic price. I have been at both locations and love the vibe. The bud tenders know there products and are so helpful and polite.I can't wait for my next trip to the Hook Outlet. Love It

rickyb24Fair Oaks, CA

Hey there, we love you too!!! We're so glad to hear you've had stellar experiences with the Hook Outlet Dispensaries. We greatly appreciate your 5-star review, and hope to hook you up again some time soon! Keep these groovy vibes alive, stay high my friend - ✌️💨

Official response

Awesome first time experience

The staff was super welcoming coming in and that to me is what it is all about. Thank you for being awesome and having great deals. I highly recommend The Hook Outlet

Ed1092Santa Cruz / Monterey DOCTORS

Hi there! Thank you so much for your 5-star rating! We're glad you had such a positive experience, it's our pleasure to hook it up! Keep these groovy vibes alive!

Official response

Great vibes!!!

Great shop with good vibes and excellent customer service. Will be coming back!

slopez420Clovis, CA

Hey there!! Thank you so much for sharing your positive experience at the Hook!! We're glad you had a groovy time, and hope to see you real soon!!!

Official response

Great Dispensary all around

Love the Hook, both locations are great. Been going to Capitola more cuz they have more flower options. That Blank Indoor I picked up is unreal! A+ smoke,high,look,smell,taste. Im all about Fresh Cuts but damn Blank indoor is no joke! Keep up the great customer service and great products and amazing prices. Bless and Love J

J NORTHSTATEMarina, California

Hi there! Thank you so much for your 5-star rating! We're glad you had such a positive experience, it's our pleasure to hook it up! Keep these groovy vibes alive!

Official response

Best place your true local cannabis hook up

They have great products the fire for sure and it’s affordable by any means and they have real appreciation and care for there returning loyal customers the customer service is so good you feel comfortable almost like your at the homies pad buying bud and not like the other places you feel like your not supposed to be there or they don’t want your money but the hook in capitola and watsonville are both the best dispensary’s in the county by far they will help you with that extra change if it ended up that way they will make any transaction right and not make any fuss I appreciate the friendly staff

Hendrixfam3Santa Cruz / Monterey DOCTORS

Hey There! Thank you so much for sharing your 5-star experience at the Hook!! We're lucky to have the most supportive community, and we are always glad to hook y'all up. We always to our best to have each customer leave with weed in their hands and a beautiful smile on their face. Keep these groovy vibes alive!!

Official response

Best in town

Best experience, especially being a cannamom and trying to keep things low-key 💆🏻‍♀️😊 thank you guys for THE HOOK-up 😆😊

WMUser425223438Salinas

Hi There! Thank you so much for sharing your positive review! Glad we could get you that low-key hook up, hope to see you again soon! Keep on keepin' it groovy!

Official response

epic prices

very epic, really good deals for good shtuff

maxjacobs185Belmont, CA

Hey Max! Thank you so much for your 5-star rating! We're glad you got hook'd up with the good shtuff. Hope to see you around soon! Stay groovy!

Official response

The Best Dispensary in cali

They have everything you need at great prices

gucci408Hollister, CA

Hey there! Thank you so much for your 5-star rating! We're glad you got everything you need, and hope you visit again soon! Stay groovy!

Official response

Can you guys get more flav carts

Favorite carts pls get more and I’ll pull up

jacobperez2880Ocean Beach

Hey Jacob! Feel free to text us or message us anytime with your favorite product recommendations and we'll do our best to keep our shelves stocked for you! We so appreciate your positive review and look forward to seeing you again soon. Stay groovy!

Official response

Details

License information

Storefront | Pickup

2175 41st Ave, Suite A, Capitola, California 95010

(831) 322-4665

Medical & recreational

Website

Instagram

Facebook

Supports the Black community

Amenities

Accessible

ATM

Security

Announcement

Find quality cannabis products with an affordable price tag! We are accepting CASH ONLY and have an ATM on site. Prices listed on our menu are pre-tax. Standard State & Excise taxes will be added at checkout. All online orders will be held until EOD.

First-Time Customers

The Hook Capitola is located just off Highway 1 at 41st Avenue Exit in the brick shopping center between La Raux Salon and Wash & Dry. Pre-order online or consult with one our friendly and knowledgeable budtenders. We can't wait to hook you up!

Introduction

Welcome to The Hook Capitola — your coastal cannabis destination for quality, affordability, and good vibes.

Whether you're new to cannabis or a seasoned enthusiast, we offer a thoughtfully curated selection of premium flower, edibles, concentrates, tinctures, and more. Our team is passionate about education and here to guide you every step of the way — from finding the right product to understanding how it fits into your lifestyle.

With everyday low prices and rotating daily deals, we make it easy to explore the best of California cannabis without breaking the bank. Order online for fast in-store pickup or come in and chat with one of our friendly, knowledgeable budtenders.

Conveniently located just off Highway 1 at the 41st Avenue exit, you'll find us in the iconic brick shopping center between La Raux Salon and Wash & Dry.

Let us hook you up with cannabis that fits your vibe!

About us

We're proud to be a locally-owned and operated business, fully dedicated to creating an elevated cannabis shopping experience that is as engaging as it is fulfilling. Our aim? To stake our claim as the most vibrant dispensary on the West Coast, day in and day out.

Come explore our premium cannabis offerings, with the convenience of online ordering for efficient pick-up. Our skilled and friendly staff is always ready to answer your questions, ensuring your shopping experience is smooth, enjoyable, and enlightening.

At The Hook, we believe that cannabis can be more than just a product - it can inspire a fresh outlook on life. We hope our innovative approach encourages you to embrace joy and fulfillment, using cannabis as a tool to uplift your overall physical, mental, and spiritual wellness. We celebrate the rich history and the transformative potential of cannabis, and invite you to join us in this exciting journey.

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The Hook Outlet- Capitola

Dispensary

Order online

Medical & Recreational

Supports the Black community

Directions

Call

(831) 322-4665

787 Products

Live menu

Big Buds Flower

Store details

Amenities

Accessible

ATM

Security

Introduction

Welcome to The Hook Capitola — your coastal cannabis destination for quality, affordability, and good vibes.

Conveniently located just off Highway 1 at the 41st Avenue exit, you'll find us in the iconic brick shopping center between La Raux Salon and Wash & Dry.

Let us hook you up with cannabis that fits your vibe!

About us

First-Time Customers