Really friendly/fun, knowledgeable staff willing to listen, and help you get the item(s) that best suits your needs. The budtenders take the time to educate you about product and answer any questions you have, which is a definite plus. Wide variety of product, and a sweet loyalty program too!
Very friendly employees, some of whom are extensively marijuana-savvy, meaning they know the intricate details about bud/oil and can advise you on getting the right product without just blatantly trying to sell you stuff. The selection is pretty great, and quality varies, depending on your budget, though even the cheapest bud and concentrates there are really good! Prices keep getting better, as more competition pops up over time. I personally haven't looked at their edibles though.