Bouket | Paper Moon | Indoor Pre-Rolls

In 1933, the last year of Prohibition, a song written for a short-lived Broadway play became a hit record under the title "It's Only a Paper Moon," and it went on to become one of the enduring jazz standards. Paper Moon shares that name, and it sits comfortably in a lineup whose own name reaches back to the same jazz-age New York. Bouket carries Paper Moon as a hybrid, part of a range the brand builds around a single line: give yourself your flowers. About Bouket: Bouket is a Vireo Health of New York brand launched in 2026, after ACE Venture -- a New York MWBE-certified company -- acquired a 51% stake in Vireo Health of New York; the company describes Bouket as the first minority-owned cannabis brand in New York State to receive MWBE certification. The name nods to Harlem's Prohibition-era jazz underground, when "bouquet" was used as coded language for cannabis; the brand's guiding idea is "give yourself your flowers," framing cannabis as part of intentional living.