On a Friday night in Los Angeles, sports fashion and culture erased the lines between the runway, the court, and the club. Inside the Tonneyverse, Weedmaps debuted AMAC — the Artist, Music, Athlete Collective — a one-night takeover built on the simple idea that the creators we obsess over rarely live in just one lane.
AMAC is Weedmaps’ answer to the way culture actually moves now. The athlete is also a collector. The artist is also a fan. The DJ is the connective tissue. And cannabis — the through line that’s quietly soundtracked all of it — sits comfortably in the middle of the room instead of in the parking lot.
The Lineup
The night’s centerpiece was Weedmaps x Stevie Williams, honoring the skateboarding icon’s legacy, welcoming him back to the WM Sports family, and celebrating the community and culture he has championed and pushed forward throughout his entire career. Every shot served as a reminder that “athlete” and “artist” are infused and used in parallel for a long time. The night unfolded like a living “Remember When” series. The Tonneyverse’s walls were stacked with iconic Blabac Photography prints – raw, frame-perfect shots from Stevie Williams’ explosive early career, the kind of street-level documentation that turned a generational skateboarder into a Philly hero and now a skateboarding and industry legend. Then someone hit fast-forward through time, tracing his groundbreaking journey all the way to tonight.
Weedmaps also came out to intro and showcase its latest apparel collection with the artist Mike Giant. Giant has spent decades carving out one of the most recognizable visual languages in American subculture — bold linework born from graffiti, hand-poked tattoo flash, and lowrider iconography, all rendered in his signature black ink. The capsule channels that ethos into a tightly edited run of pieces designed to live as comfortably as they do on a gallery wall.
If Stevie Williams & Mike Giant set the tone, the rest of the lineup made the case for AMAC’s broader thesis.
Across the room, Hoobs Glass brought functional sculpture into the mix, with a hand-blown piece of characters skating a half pipe that made the case for glass as a serious craft medium. Dr. Tooney rounded out the visual program with work that pulled from street art, surrealism, and celebrity portraits in equal measure.
It was, deliberately, a curation that refused to choose. Photography next to glass next to apparel next to fine art — all of it speaking the same language.
West Coast Cure held the floor as the night’s featured cannabis brand, threading the experience together with product moments that fit the room rather than dominated it. The pairing made sense: a brand built in California, shaped by the same culture filling the Tonneyverse — skate, art, music, sport — and unapologetic about all of it.
Holding the whole thing together behind the decks: Dj Noonie Blue who turned the night into a moving conversation between hip-hop, West Coast classics.
Why AMAC, Why Now
For Weedmaps, AMAC isn’t a marketing moment — it’s our authentic lifestyle that creates a vibe. The athletes, artists, and musicians who come together have always supported and have inspired each other. Iron sharpens iron. The Cannabis culture has always been part of that exchange, even when the world wasn’t ready to say so out loud. AMAC is what it looks like when you stop pretending, separate and just open the doors.
The collective isn’t a guest list. It’s a way of being a part of and supporting culture.
More to come.