{"id":15283,"date":"2025-08-19T16:20:00","date_gmt":"2025-08-19T23:20:00","guid":{"rendered":"https:\/\/weedmaps.com\/news\/?p=15283"},"modified":"2025-08-19T16:48:03","modified_gmt":"2025-08-19T23:48:03","slug":"cannabis-beverages-replacing-alcohol-young-americans","status":"publish","type":"post","link":"https:\/\/wmnews.wpengine.com\/2025\/08\/cannabis-beverages-replacing-alcohol-young-americans\/","title":{"rendered":"Survey: Millennials and Gen Z Trading Cocktails for Cannabis Drinks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Younger Americans are increasingly using cannabis-infused beverages as a substitute for alcohol \u2014 with one in three millennials and Gen Z workers choosing <a href=\"https:\/\/weedmaps.com\/products\/beverages\">THC drinks<\/a> over booze for after-work activities like happy hours, according to a new poll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/drugrehabus.org\/after-work-substance-trends\/\">survey from Drug Rehab USA<\/a> assessed the recreational preferences of 1,000 employed adults, finding more evidence that as the marijuana legalization movement achieves greater success and as awareness of alcohol-related harms has spread, a significant portion of those generations are opting for cannabis over booze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All told, 66 percent of American adults say they've tried alcohol alternatives over the past six months. And 24 percent of respondents said they've \u201cat least partially\u201d replaced alcohol with non-alcoholic or cannabis-based drinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Millennials and Gen Z are leading that trend, as one in three said they used THC beverages instead of alcohol drinks.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weedmaps.com\/products\/beverages\"><em>Find THC drinks on Weedmaps<\/em><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo unwind after work, 45 percent drink alcohol, while 24 percent use nicotine, 20 percent turn to cannabis, and 16 percent choose alcohol alternatives like mocktails, non-alcoholic beer, or CBD,\u201d the survey found.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen it comes to winding down after a long day, Americans are reaching for a mix of familiar comforts and emerging alternatives,\u201d Drug Rehab USA said. \u201cWhile alcohol still dominates, the competition between nicotine and cannabis shows how habits are evolving across generations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter-work rituals are no longer limited to a nightly drink \u2014 or even to alcohol at all. From THC-infused beverages to nicotine pouches and non-alcoholic alternatives, today's habits reflect a broader redefinition of what it means to unwind. While motivations vary \u2014 stress, routine, social connection \u2014 the through-line is clear: Americans are turning to consumable rituals to draw a line between work and rest. For many, those rituals begin within the hour and recur multiple times a week.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/drugrehabus.org\/after-work-substance-trends\/\">survey<\/a> findings largely track with other research assessing emerging trends in cannabis and alcohol use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a recent rodent study determined that the cannabinoid CBD <a href=\"https:\/\/www.marijuanamoment.net\/cbd-from-cannabis-could-help-reduce-alcohol-binge-drinking-study-shows\/\">reduces rates of binge drinking and alcohol blood concentrations<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results of a separate study published in the journal Molecular Psychiatry also indicated that <a href=\"https:\/\/www.marijuanamoment.net\/cbd-reduces-cravings-for-alcohol-among-people-with-drinking-problems-new-study-shows\/\">a single, 800-milligram dose of CBD can help manage certain alcohol cravings<\/a> among people with alcohol use disorder (AUD), supporting the use of the marijuana component as a potential treatment option for problem drinkers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Federally funded research into the effects of cannabis on alcohol use that was published in May also found that people who used marijuana immediately before drinking subsequently <a href=\"https:\/\/www.marijuanamoment.net\/using-marijuana-reduces-alcohol-cravings-in-people-who-drink-a-lot-federally-funded-study-shows\/\">consumed fewer alcoholic beverages and reported lower cravings for alcohol<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study follows a separate survey analysis published in March that found that <a href=\"https:\/\/www.marijuanamoment.net\/three-in-four-young-adults-say-they-use-marijuana-as-an-alcohol-alternative-at-least-once-a-week-survey-finds\/\">three in four young adults reported substituting cannabis for alcohol at least once per week<\/a> \u2014 a \u201cfast-emerging\u201d trend that reflects the \u201crapid expansion\u201d of the hemp product marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report from Bloomberg Intelligence (BI) found that, across various demographics, cannabis is increasingly being used as an alternative to alcohol and even non-alcoholic beverages as more companies \u2014 including major multi-state marijuana operators (MSOs) \u2014 expand their offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The findings were largely consistent with a growing body of studies indicating that cannabis \u2014 whether federally legal hemp or still-prohibited marijuana \u2014 is being utilized as a substitute for many Americans amid the reform movement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An earlier survey from YouGov, for example, found that a majority of Americans <a href=\"https:\/\/www.marijuanamoment.net\/majority-of-americans-say-alcohol-is-more-harmful-than-marijuana-poll-finds\/\">believe regular alcohol consumption is more harmful than regular marijuana use<\/a>. Even so, more adults said they personally prefer drinking alcohol to consuming cannabis despite the health risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A separate poll released in January determined that <a href=\"https:\/\/www.marijuanamoment.net\/using-marijuana-helps-most-people-reduce-their-alcohol-consumption-new-poll-shows\/\">more than half of marijuana consumers say they drink less alcohol<\/a>, or none at all, after <a href=\"https:\/\/weedmaps.com\/learn\/products-and-how-to-consume\/cannabis-flower\">using cannabis<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet another survey \u2014 which was supported by the National Institute on Drug Abuse (NIDA) and released in December \u2014 found that young adults are <a href=\"https:\/\/www.marijuanamoment.net\/young-adults-are-three-times-more-likely-to-use-marijuana-on-a-near-daily-basis-than-alcohol-federally-funded-study-finds\/\">nearly three times more likely to use marijuana than alcohol<\/a> on a daily or near-daily basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That poll provided more granular, age-specific findings than a similar report published last year, finding that <a href=\"https:\/\/www.marijuanamoment.net\/more-americans-smoke-marijuana-every-day-than-drink-alcohol-on-a-daily-basis-poll-shows\/\">more Americans overall smoke marijuana on a daily basis than drink alcohol every day<\/a> \u2014 and that alcohol drinkers are more likely to say they would benefit from limiting their use than cannabis consumers are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A separate study published in the journal Addiction last year similarly found that there are <a href=\"https:\/\/www.marijuanamoment.net\/daily-marijuana-use-in-u-s-is-now-more-common-than-daily-alcohol-drinking-new-study-finds\/\">more U.S. adults who use marijuana daily than who drink alcohol every day<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In December, BI also published the results of a survey indicating that <a href=\"https:\/\/www.marijuanamoment.net\/analysts-see-sudden-spike-in-use-of-marijuana-as-an-alcohol-alternative\/\">substitution of cannabis for alcohol is \u201csoaring\u201d as the state-level legalization movement expands<\/a> and relative perceptions of harm shift. A significant portion of Americans also said in that poll that they substitute marijuana for cigarettes and painkillers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another BI analysis from last September projected that the expansion of the marijuana legalization movement <a href=\"https:\/\/www.marijuanamoment.net\/marijuana-legalization-is-a-significant-threat-to-alcohol-industry-because-people-substitute-cannabis-for-beer-and-wine-analysis-finds\/\">will continue to pose a \u201csignificant threat\u201d to the alcohol industry<\/a>, citing survey data that suggests more people are using cannabis as a substitute for alcoholic beverages such as beer and wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet another study on the impact of marijuana consumption on people's use of other drugs that was released in December suggested that, for many,<a href=\"https:\/\/www.marijuanamoment.net\/using-marijuana-is-tied-to-lower-consumption-of-alcohol-opioids-and-other-drugs-new-study-reveals\/\"> cannabis may act as a less-dangerous substitute<\/a>, allowing people to reduce their intake of substances such as alcohol, methamphetamine, and opioids like morphine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study out of Canada, where marijuana is federally legal, found that <a href=\"https:\/\/www.marijuanamoment.net\/marijuana-legalization-linked-to-decline-in-beer-sales-indicating-substitution-effect-canadian-study-finds\/\">legalization was \u201cassociated with a decline in beer sales,\u201d suggesting a substitution effect<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analyses are consistent with other recent survey data that more broadly looked at American views on marijuana versus alcohol. For example, a Gallup survey found that respondents view cannabis as less harmful than alcohol, tobacco,<a href=\"https:\/\/www.marijuanamoment.net\/americans-say-marijuana-is-less-harmful-than-alcohol-or-tobacco-new-gallup-poll-finds\/\"> and nicotine vapes<\/a> \u2014 and more adults now smoke cannabis than smoke cigarettes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A separate survey released by the American Psychiatric Association (APA) and Morning Consult last June also found that Americans consider <a href=\"https:\/\/www.marijuanamoment.net\/marijuana-is-safer-than-alcohol-and-cigarettes-and-is-less-addictive-than-technology-americans-say-in-new-survey\/\">marijuana to be significantly less dangerous than cigarettes, alcohol, and opioids<\/a> \u2014 and they say cannabis is less addictive than each of those substances, as well as technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, a leading alcohol industry association is calling on Congress to <a href=\"https:\/\/www.marijuanamoment.net\/major-alcohol-industry-group-pushes-congress-to-dial-back-proposed-hemp-product-ban\/\">dial back language in a House committee-approved spending bill<\/a> that would ban most consumable hemp products, instead proposing to maintain the legalization of naturally derived cannabinoids from the crop and only prohibit synthetic items.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Written by&nbsp;<\/em><a href=\"https:\/\/www.marijuanamoment.net\/author\/kylejaeger\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Kyle Jaeger<\/em><\/a><em>&nbsp;for Marijuana Moment<\/em>&nbsp;|&nbsp;<em>Featured image by Gina Coleman<\/em>\/<em>Weedmaps<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New poll shows 1 in 3 millennials and Gen Z choosing THC drinks over alcohol for happy hours. 24% of Americans now substitute cannabis beverages for booze as legalization spreads and health awareness grows.<\/p>\n","protected":false},"author":61,"featured_media":15284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1478],"tags":[],"class_list":["post-15283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-wellness","has-art"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey: Millennials and Gen Z Trading Cocktails for Cannabis Drinks<\/title>\n<meta name=\"description\" content=\"New poll shows 1 in 3 millennials and Gen Z choosing THC drinks over alcohol for happy hours. 24% of Americans now substitute cannabis beverages for booze as legalization spreads and health awareness grows.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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