Ice cream giant Ben & Jerry's announced that it hopes to sell cannabidiol (CBD)-infused pints of ice cream. That is, once the U.S. Food and Drug Administration (FDA) determines how cannabidiol legality will work for food and beverages.
“We're doing this for our fans,” said Ben & Jerry's CEO Matthew McCarthy in the blog post. “We've listened … We aspire to love our fans more than they love us and we want to give them what they're looking for.”
View this post on Instagram
As other mainstream companies hop onto the CBD bandwagon, Ben & Jerry's has long been a beloved stoner snack. The company proudly supports cannabis in a few forms: with 2019's viral 4/20 social justice marketing that criticized the incarceration of people of color while the industry booms; donating 4.2% of its 4/20 sales to Code for America's Clear My Record Program; giving free pints of Half Bake' through a 4/20 partnership with cannabis company Caliva based in California.
Taking its advocacy for CBD one step further, Ben & Jerry's said in its release has submitted its own letter of support to the agency's public hearing forum on CBD, which begins on May 31, 2019.
“Right now, we are talking with our fans and other people in the industry to understand how we can deliver the best possible experience in a unique Ben & Jerry's way,” Chris Rivard, Ben & Jerry's Flavor Guru, told Weedmaps News.
People on social media have already started commenting on the possibility of a CBD-infused ice cream.
Oh shit Ben & Jerry’s gonna have a CBD infused ice cream. Wait, Wait, Wait... this sounds like trouble. I’m still trying to work off the Tonight Dough I had last week. 😩
— BrokewExpensiveTaste (@BrokeandBougi3) May 30, 2019
The company said it wants to use sustainably-sourced CBD from its home state of Vermont. “Hemp farming is becoming an important agricultural segment to the state,” Rivard said. “We are exploring how we can be involved to ensure our linked prosperity model is integrated across this entire segment.”
Would this ice cream of the future contain CBD isolate or full-spectrum extract? “We are exploring all our options and need to first understand which one will give us the best possible quality, dosing, consistency and efficacy over time,” Rivard said. “It's critical for us to ensure that at Day One to Day 90 the product has the same quality and dosing.”
When it comes to creative flavors and puns to go along with the CBD-infused pints, Rivard said, “You can expect something fun in this space for sure.”
How soon will Ben & Jerry's CBD ice cream become a reality? It's all aspirational until the FDA makes moves. The release ends with Ben & Jerry's compelling readers to take their own action by contacting the FDA during the CBD forum's open comment window, which ends July 2, 2019.
Feature image from Shutterstock.
This report was updated May 31, 2019, to include comment from Ben & Jerry's.