{"id":6612,"date":"2025-06-13T21:35:16","date_gmt":"2025-06-13T21:35:16","guid":{"rendered":"https:\/\/weedmaps.com\/learn\/?p=6612"},"modified":"2026-05-20T16:18:30","modified_gmt":"2026-05-20T16:18:30","slug":"who-was-jack-herer","status":"publish","type":"post","link":"https:\/\/weedmaps.com\/learn\/cannabis-and-its-evolution\/who-was-jack-herer","title":{"rendered":"Who was Jack Herer? The cannabis activist behind the famous strain"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><em>Note about the author<\/em>: <em>Mary Schaefer worked as Jack Herer's personal assistant from 2004-2005, and they remained friends until his passing in 2010. She witnessed firsthand his daily activism, relationships with cannabis breeders, and unwavering commitment to legalization.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">\"Jack Herer swore he'd legalize weed or die trying. <br>I worked for him and can confirm: every breath and puff Jack took was in the service of legalizing cannabis.\"<br><\/h2>\n<\/blockquote>\n\n\n\n<p>Walk into any <a href=\"https:\/\/weedmaps.com\/dispensaries\/in\/united-states\/\">dispensary<\/a>, at any corner of the world, and ask for <a href=\"https:\/\/weedmaps.com\/strains\/jack-herer\">Jack Herer.<\/a> They'll know what you're talking about: the ever-popular, most awarded cannabis sativa strain of all time. They will likely have the original and at least one more that's crossed with it.<\/p>\n\n\n\n<p>Millions of smokers recognize the name Jack Herer without realizing they're lighting up a tribute to one of the loudest cannabis legalization activists the movement ever produced.<\/p>\n\n\n\n<p>But what they may not know to tell you is that the energizing, mind-opening cultivar, with a rich body high that rides its tenacity to the end, is a potent reflection of its human namesake.<\/p>\n\n\n\n<p>So, who was Jack Herer? And why did <a href=\"https:\/\/weedmaps.com\/brands\/sensi-seeds\">Sensi Seeds<\/a> breed arguably the <a href=\"https:\/\/sensiseeds.com\/en\/blog\/cannabis-strain-focus-jack-herer-from-sensi-seeds\/\">best ever sativa-traited hybrid<\/a> in his name?<\/p>\n\n\n\t\t\t<figure class=\"wp-block-image \">\t\t\t<a href=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?ssl=1\" data-modal-open=\"lightbox_6617\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?fit=640%2C513&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?w=719&ssl=1 719w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?resize=300%2C240&ssl=1 300w\" sizes=\"(min-width: 768px) 476px, (min-width: 1218px) 772px, 100vw\" alt=\"Courtesy of Mary Schaefer \u2014 Jack Herer holding a plate of infused treats in Lake County, CA, 2008.\" title=\"Click to see a larger version of the image\">\n\t\t\t<\/a><cite>Photo by: Mary Schaefer<\/cite><figcaption class=\"wp-element-caption\">Jack Herer holding a plate of infused treats in Lake County, CA, 2008.<br><\/figcaption><\/figure>\t\t\t<div id=\"lightbox_6617\" data-modal data-modal-hide-heading data-modal-manual-close hidden>\n\t\t\t\t<h2>Image lightbox<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?fit=640%2C513&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?w=719&ssl=1 719w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4337.jpeg?resize=300%2C240&ssl=1 300w\" sizes=\"100vw\" alt=\"Courtesy of Mary Schaefer \u2014 Jack Herer holding a plate of infused treats in Lake County, CA, 2008.\">\n\t\t\t\t<button role=\"button\" class=\"a11y-modal__close-btn\" data-modal-close-btn>\n\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13.414 12l4.293 4.293a1 1 0 01-1.414 1.414L12 13.414l-4.293 4.293a1 1 0 11-1.414-1.414L10.586 12 6.293 7.707a1 1 0 011.414-1.414L12 10.586l4.293-4.293a1 1 0 011.414 1.414L13.414 12z\"\/><\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"getting-to-know-jack\">\n\tGetting to know Jack<\/h2>\n\n\n\n<p>I first met Jack Herer while working at a 2004 Oregon medical marijuana campaign.<\/p>\n\n\n\n<p>Though I smoked <a href=\"https:\/\/weedmaps.com\/strains\">weed<\/a> and wanted it legalized to avoid any more jail trips, I didn't know why legalization mattered beyond that. I worked at a cannabis campaign office because I needed a job, not because I cared.<\/p>\n\n\n\n<p>So, toward the end of summer, when the campaign hit a money slump and Jack Herer agreed to drive up from Northern California for a book signing fundraiser, everyone in the office got really excited, and I quietly tuned into all the buzz to avoid looking as ignorant as I was.<\/p>\n\n\n\n<p>I thought I got the picture while listening to staff and volunteers' breathless exchanges about Jack's mind-blowing book and him being legit weed royalty, the \u201c<a href=\"https:\/\/www.jackherer.com\/insight-dan-herer-on-the-voices-of-the-cannabis-revolution\/\">Emperor of Hemp<\/a>.\u201d But I wasn't prepared for how Jack's spirited gesticulations and passionate sermons cast spells on people in cozy couch conversations or packed event halls, drawing them in and rousing their indignant, proactive spirits.<\/p>\n\n\n\n<p>We gathered around, rapt, anytime Jack spoke. He was generous with his time and knew well the good that could come from each newly activated activist. The sparkle in his eyes showed his delight with his attentive audience, and you could hear it clearly through his growling voice.<\/p>\n\n\n\n<p>The medical marijuana campaign lost, along with all socially progressive measures, as George W. Bush claimed his second term. But I ran into Jack later that month at an Oregon <a href=\"https:\/\/norml.org\/\">NORML<\/a> conference. He was a featured speaker, along with his friend and neighbor, the equally scrappy grower and activist, <a href=\"https:\/\/hightimes.com\/news\/legendary-cannabis-advocate-eddy-lepp-passes-away-1952-2021\/\">Reverend Eddy Lepp<\/a>.<\/p>\n\n\n\n<p>We all sat together during the silent auction and dinner, and I helped Jack carry his plate and drink, and navigate the room. He'd had a massive stroke in 2000 and never fully recovered his mobility and speech. I was writing for High Times Magazine by then, and after I got my quotes from the two weed celebrities, Eddy told me Jack needed an assistant, and invited me to move down to his Lake County, California, weed commune, only a few miles from Jack and his wife Jeannie.<\/p>\n\n\n\n<p>When I arrived a month later, working for Jack had transformed from drinking out of a firehose into doing gravity bongs through a gas mask. It was epic, but it was also a lot to take in and relentlessly mind-bending.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"the-emperor-of-hemp\">\n\tThe Emperor of Hemp<\/h2>\n\n\n\n<p>The Jack Herer strain was already gaining fame in 2004, but Jack the man was famous then for his book <em>The Emperor Wears No Clothes<\/em>.<\/p>\n\n\n\n<p><em>The Emperor Wears No Clothes<\/em> is a raw, passionate expos\u00e9 of lies and cover-ups to keep farmers from successfully commodifying hemp and people from getting high or well.<\/p>\n\n\n\t\t\t<figure class=\"wp-block-image \">\t\t\t<a href=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?ssl=1\" data-modal-open=\"lightbox_6613\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?fit=640%2C853&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?w=1536&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=768%2C1024&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=1152%2C1536&ssl=1 1152w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=1080%2C1440&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?w=1280&ssl=1 1280w\" sizes=\"(min-width: 768px) 476px, (min-width: 1218px) 772px, 100vw\" alt=\"Courtesy of Jeannie Herer \u2014 A copy of the hemp-bound 11th edition of The Emperor Wears No Clothes. These hard-covered hemp books were of limited quantity and high-quality, and Jack would sometimes donate copies to fundraising auctions or as VIP weed gala gifts.\" title=\"Click to see a larger version of the image\">\n\t\t\t<\/a><cite>Photo by: Jeannie Herer<\/cite><figcaption class=\"wp-element-caption\">A copy of the hemp-bound 11th edition of <em>The Emperor Wears No Clothes<\/em>. These hard-covered hemp books were of limited quantity and high quality, and Jack would sometimes donate copies to fundraising auctions or as VIP weed gala gifts.<br><\/figcaption><\/figure>\t\t\t<div id=\"lightbox_6613\" data-modal data-modal-hide-heading data-modal-manual-close hidden>\n\t\t\t\t<h2>Image lightbox<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?fit=640%2C853&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?w=1536&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=768%2C1024&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=1152%2C1536&ssl=1 1152w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?resize=1080%2C1440&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/6722771065322556801.jpg?w=1280&ssl=1 1280w\" sizes=\"100vw\" alt=\"Courtesy of Jeannie Herer \u2014 A copy of the hemp-bound 11th edition of The Emperor Wears No Clothes. These hard-covered hemp books were of limited quantity and high-quality, and Jack would sometimes donate copies to fundraising auctions or as VIP weed gala gifts.\">\n\t\t\t\t<button role=\"button\" class=\"a11y-modal__close-btn\" data-modal-close-btn>\n\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13.414 12l4.293 4.293a1 1 0 01-1.414 1.414L12 13.414l-4.293 4.293a1 1 0 11-1.414-1.414L10.586 12 6.293 7.707a1 1 0 011.414-1.414L12 10.586l4.293-4.293a1 1 0 011.414 1.414L13.414 12z\"\/><\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\n<p>He conceived of the idea after the cult success of his 1973 adult coloring book, <em>G.R.A.S.S.<\/em>, the full title of which is <em>\u201cGreat Revolutionary American Standard System \u2014 The Official Guide for Assessing the Quality of Marijuana on the 1 to 10 Scale for Determining What You Have and Where You Are At.\u201d<\/em><\/p>\n\n\n\n<p><em>The<\/em> <em>Emperor Wears No Clothes<\/em> didn't take shape, though, until 1984, when Jack got arrested for registering voters without a $5 permit. As he sat in a holding cell, pissed off, he channeled his outrage into a robust outline for the first edition of <em>The Emperor Wears No Clothes<\/em>.<\/p>\n\n\n\n<p>Back home and free from jail, Jack threw himself into his research and writing.<\/p>\n\n\n\n<p>First published in 1985, <em>The Emperor Wears No Clothes<\/em> unveils unnerving and oft-forgotten truths. Like that, in 1619, the first enacted U.S. cannabis law was to make it mandatory to grow it. That's because it used to be common knowledge that hemp was our best, most renewable resource for making fuel, clothing, paper, and much more.<\/p>\n\n\n\n<p>In Chapter 10 we learn, \u201cFrom at least the 27th century B.C. up until this century, cannabis was incorporated into virtually all the cultures of the Middle East, Asia Minor, India, China, Japan, Europe, and Africa for its superior fiber, medicines, oils, food and for its meditative, euphoric, and relaxational uses.\u201d<\/p>\n\n\n\n<p>\u201cWell, why wouldn't everyone still use it today?\u201d you might ask. But it's bound to surprise exactly no one that hemp and cannabis were and still are heavily, successfully repressed by people profiting from petrol, cotton, alcohol, and pharmaceuticals.<\/p>\n\n\n\n<p>Jack wanted everyone to know that they could have a better life if they smoked cannabis every day. That hemp could heal the soil, clean the air, and save the planet. And he included a $100,000 incentive to anyone who could disprove his claims.<\/p>\n\n\n\n<p>Jack Herer was sick of corrupt government messaging, and he wouldn't sit silent while its cogs continued wrecking people's lives with their lies.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"the-blossoming-of-jack-the-man\">\n\tThe blossoming of Jack the man<\/h2>\n\n\n\n<p>Jack Herer was born in New York City on June 18, 1939, but the extraordinary force that led to the creation of one of weed's most lauded strains wasn't born in or on a day.<\/p>\n\n\n\n<p>Let's just say Jack didn't pop onto the planet from a liberal mold. He was a square kid who prided himself on following the rules. He then enforced the rules during the Korean War as a military police officer. He worshipped Air Force General and 1964 Republican presidential candidate Barry Goldwater so much that he named his first son after him.<\/p>\n\n\n\n<p>Jack made it to thirty years old like that, until he tried to impress a beautiful woman by hitting her joint. Mary Jane stole his heart instead. Jack was mind-blown to discover that everything he'd ever heard and personally pontificated about weed had been a lie.<\/p>\n\n\n\n<p>As an avid reader, Jack at once set out to learn everything he could about cannabis.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"being-a-pot-pioneer-takes-charisma\">\n\tBeing a pot pioneer takes charisma<\/h2>\n\n\n\n<p>My early smoking days were in the 1990s, when colorful blown glass pipes and bongs were ways to express our tastes and personalities. Which is a roundabout way of saying I couldn't roll joints for shit when I first started working for Jack.<\/p>\n\n\n\n<p>On day one, minute one, Jack sat me at a folding card table stacked with books and loose pages of research, unfurled a handful of weed and papers, and said gruffly, \u201cRoll me a joint.\u201d<\/p>\n\n\n\n<p>I tried, though I knew I was doomed to fail. I could feel his irritation while I fumbled with the crumbled bud and paper as much as I felt the beads of sweat popping out of my skin. Finally, I gave the thing a wet lick, stuck the paper down, and passed him the result to his swift cry of outrage, \u201cThat's not how you roll a fucking joint!\u201d<\/p>\n\n\n\n<p>I spent the next six hours rolling joints until one passed his inspection. \u201c<em>That's<\/em> how you roll a fucking joint,\u201d he grumbled out the side of a crocked smile and ruffled my hair.<\/p>\n\n\n\n<p>Though Jack was of the old-school, loud-mouthed, boomer white guy ilk, and the gesture could have ticked me off, it didn't because he was sincere. He was truly proud of me, glad that I'd persevered and learned to roll a decent joint. These days, I can roll with my eyes closed, and I'm grateful to Jack for that. Plus, the unapologetically puffed-up elements of his personality were at the heart of his legendary status as much as his giant heart and burning soul.<\/p>\n\n\n\n<p>Jack bootstrapped book signing tours at dispensaries, head shops, and alternative book stores whenever the urge struck him, wherever he felt like going. He knew the names, stories, and families of activists, dispensary owners, actors, writers, and other enormous personalities in cities of all sizes and locales. No one could refuse him, even with little to no notice.<\/p>\n\n\n\n<p>That was Jack's reality: people's eyes lit up when they saw him coming. If he met someone new who'd heard of him before, and they inevitably said his name with the inflection on the second \u201cer,\u201d he'd correct them with his raspy chuckle, \u201cIt's hair-er, Herer. Herer rhymes with terror.\u201d<\/p>\n\n\n\n<p>The coy correction could solicit knowing scoffs from his friends and associates, as there was no sugar-coating Jack's quick temper, but it certainly made it easier to remember the pronunciation of his last name.<\/p>\n\n\n\n<p>Jeannie Herer and I became friends while I was working for Jack. Jeannie had been preaching the teachings of <em>The Emperor Wears No Clothes<\/em> long before she met her surly cannabis-devoted hero and husband.<\/p>\n\n\n\t\t\t<figure class=\"wp-block-image \">\t\t\t<a href=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?ssl=1\" data-modal-open=\"lightbox_6614\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?fit=640%2C480&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=2048&ssl=1 2048w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=510%2C382&ssl=1 510w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1080%2C810&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=1920&ssl=1 1920w\" sizes=\"(min-width: 768px) 476px, (min-width: 1218px) 772px, 100vw\" alt=\"Courtesy of Jeannie Herer \u2014 The inside cover of a special, hemp-bound, hard cover edition of The Emperor Wear No Clothes, signed to Jack\u2019s wife, Jeannie Herer.\" title=\"Click to see a larger version of the image\">\n\t\t\t<\/a><cite>Photo by: Jeannie Herer<\/cite><figcaption class=\"wp-element-caption\">The inside cover of a special, hemp-bound, hard cover edition of <em>The Emperor Wears No Clothes<\/em>, signed to Jack's wife, Jeannie Herer.<br><\/figcaption><\/figure>\t\t\t<div id=\"lightbox_6614\" data-modal data-modal-hide-heading data-modal-manual-close hidden>\n\t\t\t\t<h2>Image lightbox<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?fit=640%2C480&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=2048&ssl=1 2048w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=510%2C382&ssl=1 510w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?resize=1080%2C810&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/2478283631407025998.jpg?w=1920&ssl=1 1920w\" sizes=\"100vw\" alt=\"Courtesy of Jeannie Herer \u2014 The inside cover of a special, hemp-bound, hard cover edition of The Emperor Wear No Clothes, signed to Jack\u2019s wife, Jeannie Herer.\">\n\t\t\t\t<button role=\"button\" class=\"a11y-modal__close-btn\" data-modal-close-btn>\n\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13.414 12l4.293 4.293a1 1 0 01-1.414 1.414L12 13.414l-4.293 4.293a1 1 0 11-1.414-1.414L10.586 12 6.293 7.707a1 1 0 011.414-1.414L12 10.586l4.293-4.293a1 1 0 011.414 1.414L13.414 12z\"\/><\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\n<p>The pair had matching convictions and equal parts gumption. Jeannie maintained the <a href=\"https:\/\/jackherer.com\">jackherer.com<\/a> website, kept Jack as well-fed and healthy as he'd let her, and constantly scoured the internet for weed studies, laws, or news.<\/p>\n\n\n\n<p>Jeannie once told me she knew she'd never be bored married to Jack, and truer words had never been spoken.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"from-activist-to-icon\">\n\tFrom activist to icon<\/h2>\n\n\n\n<p>It is only fitting that the world-renowned growers at Sensi Seeds were the ones to create the Jack Herer strain, which they describe as an ode to Jack's \u201c<a href=\"https:\/\/sensiseeds.com\/en\/blog\/cannabis-strain-focus-jack-herer-from-sensi-seeds\/\">countless years of tireless cannabis activism<\/a>.\u201d<\/p>\n\n\n\n<p>Though <a href=\"https:\/\/weedmaps.com\/strains\/jack-herer\">Jack Herer<\/a> is a 50\/50 <a href=\"https:\/\/weedmaps.com\/strains\/hybrid\">hybrid<\/a>, its most popular phenotypes have typical sativa growth traits and offer energizing effects. The highly resinous plant is a three-way cross of <a href=\"https:\/\/weedmaps.com\/strains\/haze\">Haze<\/a>, <a href=\"https:\/\/weedmaps.com\/strains\/northern-lights\">Northern Lights<\/a>, and <a href=\"https:\/\/weedmaps.com\/strains\/skunk-1\">Skunk<\/a> plants. It's won nearly every cannabis award there is, and is beloved by cannabis connoisseurs everywhere for its long-lasting, uplifting, and body-comforting high.<\/p>\n\n\n\n<p>The Jack Herer cultivar never really disappeared after its Cannabis Cup run \u2014 it spread. Modern breeders still pull from its energetic Haze structure and sharp spice-forward profile, and countless hybrids now trace part of their lineage back to Jack without most smokers realizing it.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"jack-herers-legacy-lives-on-beyond-the-strain\">\n\tJack Herer&#039;s legacy lives on beyond the strain<\/h2>\n\n\n\n<p>While it's a helluva strain to carry his name, Jack Herer's impact is far vaster than that. <em>The Emperor Wears No Clothes<\/em> started a hemp industry revolution that is <a href=\"https:\/\/mauiindependent.org\/why-hempcrete-may-be-the-green-building-solution-the-world-needs-now\/\">paved<\/a> in Jackolytes.<\/p>\n\n\n\n<p>Also intangible is the number of activists Jack ignited. His willingness to educate anyone interested in learning how hemp can save the planet, about studies that show smoking cannabis is good for lung health, how magic mushrooms heal the mind, body, and soul, or why corrupt government is the worst part of society, would spark righteous inspiration in the people he met, everywhere he went.<\/p>\n\n\n\n<p>Jack Herer was non-stop up until the end, and his influence continues to ripple throughout the global cannabis movement. More than a decade after his death, Jack Herer's name still operates as both a cannabis cultivar and an advocacy symbol, with portions of some branded product sales helping fund ongoing legalization and hemp education efforts tied to the Herer family legacy.<\/p>\n\n\n\n<p>The twelfth edition of <em>The Emperor Wears No Clothes<\/em> was published in 2010, the same year Jack died of complications from a heart attack he suffered at Portland Hempstalk. Even if much of its exhaustive research remains underground knowledge, the book's contents remain fully and freely available at the Jack Herer website, and his claims have yet to be disproven.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"keeping-the-jack-herer-torch-lit\">\n\tKeeping the Jack Herer torch lit<\/h2>\n\n\n\t\t\t<figure class=\"wp-block-image \">\t\t\t<a href=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?ssl=1\" data-modal-open=\"lightbox_6616\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?fit=640%2C480&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?w=1728&ssl=1 1728w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=510%2C382&ssl=1 510w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1080%2C810&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?w=1280&ssl=1 1280w\" sizes=\"(min-width: 768px) 476px, (min-width: 1218px) 772px, 100vw\" alt=\"Jack Herer holding a plate of homemade cannabis cookies in his garden\" title=\"Click to see a larger version of the image\">\n\t\t\t<\/a><cite>Photo by: Mary Schaefer<\/cite><figcaption class=\"wp-element-caption\">Jack holds a plate of homemade cannabis (or mushroom) cookies in his home garden. Lake County, California, 2006.<br><\/figcaption><\/figure>\t\t\t<div id=\"lightbox_6616\" data-modal data-modal-hide-heading data-modal-manual-close hidden>\n\t\t\t\t<h2>Image lightbox<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?fit=640%2C480&ssl=1\" srcset=\"https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?w=1728&ssl=1 1728w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=510%2C382&ssl=1 510w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?resize=1080%2C810&ssl=1 1080w, https:\/\/i0.wp.com\/weedmaps.com\/learn\/wp-content\/uploads\/2025\/06\/IMG_4339.jpeg?w=1280&ssl=1 1280w\" sizes=\"100vw\" alt=\"Jack Herer holding a plate of homemade cannabis cookies in his garden\">\n\t\t\t\t<button role=\"button\" class=\"a11y-modal__close-btn\" data-modal-close-btn>\n\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13.414 12l4.293 4.293a1 1 0 01-1.414 1.414L12 13.414l-4.293 4.293a1 1 0 11-1.414-1.414L10.586 12 6.293 7.707a1 1 0 011.414-1.414L12 10.586l4.293-4.293a1 1 0 011.414 1.414L13.414 12z\"\/><\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\n<p>I do my best to pay homage to Jack by living my life according to some of his stronger advice.<\/p>\n\n\n\n<p>\u201cSmoke joints all day, every day. You'll add at least ten years to your life.\u201d<\/p>\n\n\n\n<p>\u201cWe can't let them tax cannabis, no! It's bullshit.\u201d<\/p>\n\n\n\n<p>Never let The Man tell me I misunderstand.<\/p>\n\n\n\n<p>And, crucially, sing my heart out, windows down, whenever I'm on the road.<\/p>\n\n\n\n<p>The cannabis movement needs Jack Herer's brand of ferocious conviction and unabashed love now more than ever as we spy a global aha moment cresting the horizon.<\/p>\n\n\n\n<p>Every June, Jack Herer's name resurfaces across legalization circles, cultivation communities, and dispensary menus alike \u2014 a reminder that few figures left fingerprints on cannabis culture this permanently.<\/p>\n\n\n\n<p>The surest way for us to emulate Jack Herer's grand, irrepressible spirit is to keep fighting to free cannabis from superfluous laws, regulations, and taxes, and to ensure its powerful seeds, flowers, and fibers are fully available to all peoples of all nations \u2014 or die trying.<\/p>\n\n\n\n<h2 class=\"wm-article-table-of-contents-header\" id=\"five-facts-about-jack\">\n\tFive facts about Jack<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jack collected everything hemp.<\/strong> American flags, dozens of hats, hempwick, wallets, even joke hemp toilet paper\u2014if it could be made from hemp, Jack owned it.<\/li>\n\n\n\n<li><strong>Captain Ed Adair<\/strong>, Jack's friend and longtime partner, vowed alongside him to legalize cannabis or die trying. Their partnership sparked both Jack's activism and his famous book.<\/li>\n\n\n\n<li><strong>Jack's hemp epiphany<\/strong> came during a three-day acid trip with Captain Ed Adair. That psychedelic experience convinced him that hemp could save the planet.<\/li>\n\n\n\n<li><strong>After his 2000 stroke<\/strong>, Jack could only communicate through reciting poetry and songs. He microdosed Amanita muscaria mushrooms daily, and credits them for the words and movements he recovered<\/li>\n\n\n\n<li><strong>Jack displayed a 4:20 forever clock above his front door.<\/strong> It was always 4:20 at the Herer house \u2014 the perfect symbol of his cannabis devotion.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weedmaps.com\/strains\/jack-herer\"><em>Find Jack Herer strain nearby<\/em><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Walk into any dispensary, at any corner of the world, and ask for Jack Herer. They'll know what you're talking about: the ever-popular, most awarded cannabis sativa strain of all time.<\/p>\n","protected":false},"author":68,"featured_media":6615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[180],"tags":[279,335,336,337,650,799,1157,2056,2057,2993,3008,3009,3010],"class_list":["post-6612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cannabis-and-its-evolution","tag-cannabis-strains","tag-cannabis-history","tag-cannabis-activism","tag-cannabis-culture","tag-hemp-legalization","tag-marijuana-legalization","tag-cannabis-legalization-history","tag-jack-herer-activism","tag-cannabis-culture-pioneers","tag-jack-herer","tag-the-emperor-wears-no-clothes","tag-sensi-seeds","tag-jack-herer-strain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who was Jack Herer? The cannabis activist behind the famous strain | Weedmaps<\/title>\n<meta name=\"description\" content=\"Learn how Jack Herer, author of The Emperor Wears No Clothes, became one of the most influential cannabis activists in history and inspired a legendary strain still shaping weed culture today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weedmaps.com\/learn\/cannabis-and-its-evolution\/who-was-jack-herer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who was Jack Herer? The cannabis activist behind the famous strain | Weedmaps\" \/>\n<meta property=\"og:description\" content=\"Learn how Jack Herer, author of The Emperor Wears No Clothes, became one of the most influential cannabis activists in history and inspired a legendary strain still shaping weed culture today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weedmaps.com\/learn\/cannabis-and-its-evolution\/who-was-jack-herer\" \/>\n<meta property=\"og:site_name\" content=\"Weedmaps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Weedmaps\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T21:35:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T16:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wmlearnver2.wpengine.com\/wp-content\/uploads\/2025\/06\/IMG_4338.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"874\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mary Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@weedmaps\" \/>\n<meta name=\"twitter:site\" content=\"@weedmaps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wmlearnver2.wpengine.com\\\/cannabis-and-its-evolution\\\/who-was-jack-herer#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wmlearnver2.wpengine.com\\\/cannabis-and-its-evolution\\\/who-was-jack-herer\"},\"author\":{\"name\":\"Mary Schaefer\",\"@id\":\"https:\\\/\\\/weedmaps.com\\\/learn\\\/#\\\/schema\\\/person\\\/ec246390bb96b82b871fd7d51bb38c25\"},\"headline\":\"Who was Jack Herer? 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