B Noble | Vape | AIO | Briq | Hybrid | Sour Diesel | 2g

In celebration of the brand’s 4-year anniversary, B NOBLE Briq brings Sour Diesel back to the New York market in vape form. Launched in 2021 as a collaboration with Curaleaf, the brand was created to honor Bernard Noble’s story and support communities impacted by the War on Drugs. This latest release is a tribute to the legendary NYC strain that took hold in the ‘90s underground at the intersection of legacy cultivation and the city’s music scene. Fab 5 Freddy collaborated with Curaleaf and Terpene Belt Farms on the custom formulation to capture its bold, citrusy flavor profile using sun-grown, hemp-derived terpenes and pine botanicals. While hip hop artists were instrumental in bringing Sour Diesel into the cultural spotlight, Fab is now helping return the strain to the city that made it iconic, this time backed by a legal industry that once criminalized it. * Built into sleek, high-performance Briq hardware, this 2g All-In-One vape offers a compact format with real cultural weight. Five percent of proceeds benefit The Bronx Defenders and their cannabis justice initiatives, continuing B NOBLE’s founding mission of supporting communities impacted by the War on Drugs. With more than half a million cannabis-related arrests still happening annually in the U.S., B NOBLE is using product and platform to push for change, one hit at a time.