Higher Limits Cannabis Company was conceived and created specifically to meet the growing needs of cannabis consumers in southwestern Ontario. More specifically, the company was created to fill a gap that the founders saw emerging as the legal cannabis landscape started to unfold in Canada. Throughout the early days of retail store applications and lotteries, the principals of Higher Limits could see that virtually all proposed retail locations were in metropolitan areas, and that smaller communities were receiving little to no attention at all. This left massive gaps in the province, gaps that would require residents of smaller communities to travel, in some cases, over 100 kilometers to gain access to legal cannabis in a brick and mortar retail environment. This was simply unacceptable!
Additionally, many early applicants, and virtually all of the big players, continually tout the “high end” environments they are creating within their stores. Although it is great to walk into a store and be impressed by walls clad in expensive art, custom made furniture, and marble countertops, at Higher Limits we see these extravagant items as unnecessary costs that inevitably will be passed onto consumers.
At Higher Limits we feel strongly that it is our responsibility to help make legal cannabis a successful industry in Canada. We can achieve this by providing consumers with the information they need to make informed decisions about cannabis and cannabis related products, by providing excellent customer service, and by ensuring that the smaller communities of southwestern Ontario have convenient access to retail cannabis locations.
Our Vision
“To fulfill the needs of southwestern Ontario's under-served communities while providing service and education in the cannabis space that is second to none.”
So, how will we achieve this?
We will see our vision unfold by continuing to remind ourselves of the carefully crafted statements that comprise our mission. Statements we have thought hard about, ones that mean a lot to us, not just because of this venture, but because of who we are, and who we want to be.
Our Mission
“The mission of Higher Limits is to meet its vision by steadfastly adhering to the following ideals and values:
To provide the highest quality products at competitive prices.
To provide exceptional knowledge and service by encouraging and helping our team continuously learn and grow within the cannabis space.
To attract passionate and knowledgeable team members by offering competitive wages and excellent benefits, in a relaxed environment that encourages promotion from within wherever possible.
To continue to explore and identify underserved communities that should be provided with easier access to legal cannabis.
To work closely with the communities in which we operate to ensure that we are viewed as a positive and contributing business with the best interests of the community in mind.
To be a leader in environmental stewardship and to keep the sustainability of the environment at the forefront of our decision making.”
