I mean, it's no secret that Goldcaps have been on the market for a while, which essentially provides a similar product. And with a plethora of edible options available, a lot of new budding companies tend to get lost admist the waves of their competitors as well as all-time fan favorites that will hold their own territory leaving little room for people to even bother investing in a new product. As well as a growing number of people who are in need of an edible that is friendly to their dietary restrictions/needs. With that being said, this is in it's own ballpark. And now having tried Level's Protab Sativa, I am in puppy love with this company. The process in which they extract thc, CBD, thca, etc is a steam distillate. Which results in a clinical level of consistency with each dosage, and I'm sure this is important to all of us. Starting on a fairly empty stomach a single 25mg tab got me to a good 7-8/10 within 45 min, and stayed that way for about 6 hours! In the last hour I was noticably sleepy, though this was also because it was very much time for bed. All in all I highly recommend this product for controlled dosing (each 25mg tab has a score in the center for even more precise lower dosage), quality, consistency, discreetness, and because it is vegan friendly!